With Facebook’s latest algorithm EdgeRank, making sure your posts get seen is more important than ever. It is no longer sufficient to simply write a post every once in a while. You really have to make sure that your customers like it, comment on it and share it. But how do you do that? We know that pictures work, but some now say they are being overdone. Others prefer posting videos, but not everybody is able to watch those. Simple information won’t do anymore. So how do you make sure you get sufficient social media shares to keep your posts visible on the timelines of your customers?
Get Inspired by Others
The key to it is, according to various marketing professionals, that you get inspiration from others that have been successful. It is ok to accept that some people are simply further ahead in the game than you. You can learn from them, rather than compete with them at every level. One great example that you can use for inspiration is Buzzfeed.
If you’ve ever encountered a BuzzFeed article, you know that what you see is what you get. “22 Pictures Of Adorable Puppies” is almost always what it claims to be.
Once upon a time, titles were meant to be tantalizing, making you feel like clicking so you could figure out what was coming next. This is a technique used very strongly by Upworthy, who would post something that demonstrated what a video was about, followed by a “you won’t believe what happened next” statement. Since the new Facebook algorithm, Upworthy has seen a 51% drop in traffic. This tells you that honesty and clarity is the way to go if you want people to read your posts and share them with others.
Another thing that has been demonstrated to work is to change the way you use pictures. Your pictures should now tell a story, again bringing out the fact that people want to know what they are looking at, rather than getting surprised by clicking on. It is believed that visual story books are a fantastic way to make sure your social media marketing works properly.
The American Express Facebook page strives to give a strong visual representation of the brand. That can be a tall order for a service-based company. American Express rose to the challenge by taking photographs of related items, then sharing them with short updates that ask a question or evoke a certain feeling.
This means you need to follow the news, for instance, or other happenings that people are talking about. Using Twitter hashtags to find out what sort of subjects are captivating people right now is a very good idea.
Last but not least, the biggest trend we will see this year is that businesses will be expected to take risks. This came from the Orea blackout, which happened at last year’s Superbowl. This was incredibly risky, but it totally worked, and businesses need to get inspiration from this.
[Companies] have to put themselves in a position to be comfortable taking risks and taking advantage of those opportunities. You can’t have a lot of layers of authorization. People who are handling social media for your brand need to be in power.
This may mean that you have to hire an expert to handle your social media for you. Whether or not staying in-house or outsourcing is right depends mainly on your personal needs and requirements. However, what matters most is that you do something, because old tactics aren’t working anymore and will leave you as the captain of a sinking ship.