If you are a small business owner, it is very likely that you struggle to create something really interactive to attract new customers with. You need to make sure that you use all the different types of digital media that are out there in order to make your website more discoverable. One of the options that is often overlooked is using video advertising through YouTube. You can use this for a range of different things, including the creation of how-to videos, introducing your staff, discussing case studies, and more. Instructional videos are particularly popular, because people often prefer these to written instructions. Let’s take a look at how to use YouTube to grow your own business.
Use What’s Already Out There
We always think that we have to be 100% original. The reality, however, is that it is almost impossible to be completely original. Almost everything has been done and tried. Hence, it is a much better idea for you to look into what has worked for others and how you can turn their success into your own.
Don’t reinvent the wheel. Spend an afternoon watching YouTube videos and learn what works. What are the videos in your market with more views, better ratings and more comments? Why are they successful? Who are the users with the most subscribers? Why?
Similarly, you can learn from what hasn’t worked with others. If you notice that certain videos have a surprisingly low amount of comments or even some negative comments, try to learn from those. Knowing what not to do is probably as important as knowing what to do.
Keywords are hugely important for Google, whether you use them in text content or in your videos.
“The best way to help people find your videos is by including your keywords in the title, description, and tags. Use the Google Keyword Tool to find variations of the keyword for additional tags.”
Let’s say your video is about brushing dogs. You could use “brushing dogs” (or a variation thereof) in your title, your tags, your description and more. Because this is done in different aspects of your website, you will not actually drown your site with keywords. Note that overuse of keywords gets penalized by Google.
Get Your Video Right
You also have to make sure that the content of your video is right. Interestingly, just as with written text, the first few seconds are vital to the success of your overall video.
The first 15 seconds is KEY. With attention spans getting shorter and shorter, you need to quickly grab attention, and then pull the viewer in with compelling content.
Also, make sure both your intros and outros are branded, as this makes you look more professional. One of the most important things is to get the audio of your video right. Getting that wrong is probably a worse offense than getting the quality of your images wrong.
Create a Larger Network
Finally, you need to make sure that you actually build a network of people who see your videos. You should be able to rely on your friends and family for this as well. Simply ask them to subscribe to your channel, or to share some of your videos on their social media sites. Of course, in return, you have to make sure they remain interested. This means that you should regularly update your channel and add new information and that you should always reply to any comments that are left. Remember that you are trying to create an interactive experience. This means that your customer service will also heavily depend on how you respond to others.