In a somewhat surprising move, Facebook has turned its focus to SMBs, even though many businesses are feeling left out after the changes Facebook made to its newsfeed algorithm. And this month, the social media behemoth announced the first of its marketing boot camps, geared specifically for small businesses. We take a look at these, and some other news from Facebook this week.
Facebook’s Marketing Boot Camps For Small Business Owners
These boot camps are expected to run across the country all throughout the summer. The events include workshops and talks on small business advertising. Of course, included in the talks are workshops on how SMBs can use the Facebook advertising platform.
Brands that are active, or want to be active, on Facebook have to make an important decision: should they start paying for advertising or look to other channels for innovation? Brafton attempts to answer this question:
That may come down to individual companies’ budget constraints and marketing needs. Good content and interesting posts will still pop up, but ads can be helpful in supplementing organic campaigns. It may take a while before Facebook’s News Feed congestion resolves, but for the time being, brands should aim to produce as much valuable content as possible and distribute it on as many channels as are appropriate.
Optimizing A Facebook Page For User Flow
One of the best pieces of Facebook advice we came across this week, was this suggestion for optimizing your Facebook page in the same way you would your website:
If I am a user looking for support or help, will I know where to go? Just as you do when designing landing pages for your website, consider the goals of your Facebook page. What do you want users to do when they land on your page? What information do they need to be able to access easily? Make sure these elements are front and center.
Facebook and Privacy Concerns
Also under the spotlight this week, following news of the Heartbleed vulnerability, is Facebook privacy issues. For Facebook to be so good at being social and intimate it has to ask users for a lot of personal information.
So what steps should you be taking to secure your account?
To upgrade your security consider activating log in notifications in your settings. This will give you an alert if your account is accessed from an unusual location.
Then move on to the specific settings for different audiences and pieces of content. Click the edit button and choose from these options:
Public — All Facebook users, Friends — Only those who you are directly connected to on Facebook, Only Me — No other Facebook users will be able to see any of your future posts on Facebook, Custom — You can create lists of specific contacts and Facebook users and designate them as the audience for — or block them from view of — your future posts.
Even though Facebook released a patch immediately after news of Heartbleed was made public it is highly advisable that you change your passwords. Because the bug was exposed for two years it is possible that secure information could have been stolen and may still be exploited.
If you didn’t already know it is good practice to change your passwords on a regular basis, not just because there is an overriding security concern. It is also not a good idea to use the same password for several different accounts or websites, especially those you do banking on. A recent study found that most people prefer to use their Facebook passwords as the default password for all their accounts.