If you feel like your Twitter progress is lagging behind, these profile tips can help you out. In order to get ahead with today’s modern audiences you have got to get past the temptation of using automatic services to dish out your tweets, and into the habit of using a more personal and engaging tone. Let’s take a look at how you can do that.
Invest In An Interesting Twitter Profile
When you attract new followers or when your existing clientele search for you on Twitter, they will want to look at your profile. It is therefore important that you make it interesting and inviting, but most importantly, make it a representative of your company brand, and replicate the experience the user would have engaging with you through any other channel. If someone who does know you comes across your profile online, you need them to make the connection immediately and recognize you.
Have a look at your biography and profile picture. Is your biography compelling and does it explain your business purpose? Do you use keywords naturally throughout your description? What changes can you make to establish a more emotional connection with your online audience?
Your Twitter look should be aligned with your professional branding. If your company is recognized by a logo, then that is what you should focus on. If the people are the faces of the company, they should also be shown.
Make Your Visuals As Appealing As Possible
As much as 90% of the information the brain transmits is visual so if you want your messages to be impactful, keep them in the visual realm. Social Media Examiner explains how it works on Twitter and why the channel is so effective for visual materials:
When Twitter added in-stream previews of images, it increased overall engagement. The more you invest in visual content, the more retweets, favorites and click-throughs you’ll see.
A study by Buffer found that tweets with images get 150% more interaction.”
It is also important to remember that images take up 26 characters of your 140 character limit, so adjust the rest of your message accordingly.
Remember To Use Short, Simple Tweets
If you want to deliver clear messages, keep them short. If you overstuff information into your tweets you run the risk of losing your message. You can increase your engagement rate by 17% just by changing to medium length tweets. Don’t be afraid to carry out experiments and try new things. See how your audience reacts to direct questions, whether they like motivational statements or if short tweets are the way to go. Do this research every few months; your following will be changing all the time.
Don’t Forget To Use Re-Tweetable Words
Retweetable words are crucial as Twitter only allows you 140 characters to lure other people into your conversation with. Retweetable words can help you to stand out in a social world full of different messages and signals.
Some of the most effective words to use in your tweets include free, please, how to, check and out and 10. Have a look at your previous tweets and gauge which have made the biggest impact. What kinds of words did you use? What sentiments were you sharing?
Engage With Your Audience And Ask Questions
Social media etiquette is similar to the one used in real life. When you meet people for the first time, you introduce yourself and ask for their names. You ask what they do. You listen with interest. To start online conversations you have to ask your audience members questions about themselves.
If you ask questions and tell people to pick an option, you are more likely to get a response than if you leave it open ended.
Get Into The Spirit Of Sharing
Sharing great content penned by other people is another effective way to boost your engagement levels. Open the conversation with your point of view about the news, or ask your audience what they think. And then, give the audience members who have an opinion the opportunity to air it.
Practical Techniques To Make Your Tweets Stand Out
HubSpot rose to the challenge to actually show what they meant with their tips, and provided them in 140 characters or less. Here are some of our favorite tips from the batch:
Structure your tweets like this to increase clicks: KEY MESSAGE – LINK #HASHTAG AFTERTHOUGHT, Don’t be entirely self-promotional on Twitter. Mix up your content and interact with your followers, Establish yourself as an industry thought leader by adding commentary to the links you tweet, Try keeping tweets short — 100 characters instead of 140 — to let people add their own commentary.
Use Metrics To Track Your Performance
Today we can track the success of Twitter campaigns by putting the relevant metrics in place. In addition to following your Twitter referral traffic’s preferences and progress on your website with Analytics, Moz.com recommends:
Utilize tracking and variables in all of your shared links. This will help you to better evaluate the success that individual content pieces have. Look at the day and time your audience is most active, the types of content they engage with most frequently, and the style and tone of your language. From there you can better understand how to share and engage with your community.
Also worth noting, is this sentiment on metrics tools from Marketingexperiments.com, as we all think of Analytics first:
Microsoft’s Bing Webmaster Tools also offers a free analytics platform that you can use. One thing to keep in mind here is, when presented with options, we have a tendency to narrow them to only one. With free tools, you can use as many as you like. Consequently, one analytics best practice I recommend is to track your Web performance using multiple platforms.
One platform is good, two platforms are much better. And each one has its strengths and weaknesses. Who knows, maybe between two or three, you can deduce new data that can help you to improve your Twitter experience even more.