No matter what the size of the business is, marketing is it’s life blood, because without it, most businesses die out. In today’s highly competitive and very demanding world, the focus is on honing in on those marketing activities that deliver the greatest return.
In this article, we take a look at some professional advice on how to enhance your return and get more mileage from your marketing budget. And we also look at the important balance between creativity and data analysis.
Get More From Your Social Media Investment – Do More
If your business page is one of those that have lost their reach because of changes to Facebook’s algorithms, think about boosting your posts:
By the latest estimates, Facebook is showing only 6 percent of a business’ content to their fan base. So give your content a paid boost. If you have more than 100 likes on your page, a ‘boost’ button will appear at the bottom of each post. Use it. For less than $30, you can get your message out to thousands of unique users.
And, like anything, what you put in, you can expect to get out. if you want more engagement, more interaction, and the chances of building relationships with other brands and businesses on social channels, you will have to return the favors. Retweet, share and comment on other pages’ content and you might just inspire them to do the same for you.
Also remember that social media insights are among the most accurate and detailed of available marketing data, so use what’s valuable.
Don’t Neglect Adwords And Search Advertising
While social channels have become mini search engines in their own rights, the data also tells us that search engines are still being used by millions of people around the world. If you want to drive highly targeted traffic to your website, online advertising is the way to go. Just remember the golden rules, such as focusing one ad on one keyword and landing page.
Of course, the ad itself will only take you half way there. You will need to do lots of work on the landing page so that when the traffic arrives, it has a higher chance of converting on the page.
Don’t forget to look at what your competitors are doing. If you want some kind of short cut to success it is worth investigating what keywords your competitors are targeting and out bidding them so there is less competition for your customers to be distracted by.
Don’t Follow Your Gut
The days of thumb sucking and hoping for the best are gone. In today’s world, marketers have access to any market insights they want and need so it makes no sense to continue with a guessing game when there is so much at your disposal.
Don’t Be Afraid Of Creativity
Yes, when all else fails, be creative:
The SEO landscape has changed so much in the last few years in the wake of the Penguin and Panda apocalypse that the discipline is now considered in the broader terms of online marketing or digital marketing. The one element that is common is the requirement for new skills such as PR, classic marketing and most importantly: creativity.
It is quite ironic, that in this day and age of technological innovation, it is creativity that will allow your brand to stand out and be noticed against a sea of competition. Of course, creativity occurs when you know the tools and techniques so well, that they are completely integrated and you can use them easily and flexibly to achieve your goals. Master the tools and techniques and creativity is likely to follow as a result.