While social media marketing is no longer the new kid on the block, it does help to change things up a little and try new methods of presenting content that you want to go viral. Getting better results on social channels starts with changing the way you are doing things. When you make some changes, your content becomes a lot more noticeable and stands out in a sea of competing products and services being presented to your audience.
So, what is the value of changing the way you approach your social media postings? Hubspot explains that a little change can make a very big difference to your results:
Knowing little tricks like where to put a CTA in your YouTube description, how to include a shortened link in the copy of your LinkedIn post, or why you should avoid including a human’s face as a pin image on Pinterest could be the difference between success and failure on social media.
Making the little changes can be the difference between whether you get the full mileage out of the budget you’re investing into your social tactics or not. So, what can you do to change things up a bit? Here are some of the most progressive tools and techniques to add some flavor and variety to your content:
Monopolize On The Full Impact Of Your Images
Your imagery is the first place where you can start making things more interactive. As we live in a visually driven world, users respond to images on a number of different levels. Don’t forget to make use of multimedia or text overlays on your images and photos. Use a tool like Thing Link if your communications channels are business to business, and create compelling infographics to give your content a more authoritative edge.
Social Media Examiner provides this example of how to direct ideas, opinions and even hash tags to generate feedback and interaction:
For example, try crowdsourcing ideas and opinions from your most loyal supporters with a Twitter chat linked to a hashtag. SELF magazine asked their Twitter followers how they planned to get active in the new year and used the hashtag #UpnOut.
How Much Does Your Audience Know?
Everyone likes taking quizzes and the good news is that they are flexible and versatile to be customized in different ways. You can take a quiz from the realm of “how much do you know about x” to “which celebrity / ice cream flavor / color palette are you?
Depending on where your prospect is in the sales funnel, there are a variety of quizzes that will help you convert your prospects to buyers.
Use An Infographic To Tell Your Story
Infographics are easy to consume or read information from and, as such, have become incredibly popular. Give your brand story more impact and emphasis using an infographic format. They are also ideal to use to persuade customers to use your product or service. The most effective infographics are those that present a lot of important data in an easily accessible format. By creating the infographic you are going a step further with raw data and presentation and making it easier for your reader to consume it. So, what is the real value of using infographics? Entrepreneur.com provides these really convincing reasons, which show just how influential this method really is:
Google’s search volume for infographics dramatically increased more than 800 percent in just a few years, according to Hubspot, and overall inforgraphic production has risen 1 percent daily. The rising trend may point back to our learning preference. The Social Science Research Network reported that 65 percent of people are visual learners, making infographics and other images a crucial part of your content marketing strategy.
Piktochart has become the tool of choice for business to business infographic creation needs, but there is nothing to stop you from using the platform for educating consumers directly, too.
Take Advantage Of The Potential Of Word Clouds
With services like Tagxedo, you can take content from blogs, websites and social media channels and create word clouds (another content format that readers love engaging with). Word clouds present information in a visual way. And, in a similar way to infographics can present information in such a way that it is quick and easy to digest. You can adjust your fonts, shapes and colors and all you really have to do is enter the URL you would like to focus on. In just five minutes, you have a pretty effective tool that you know audiences will respond to.
Creating The Perfect LinkedIn Post
If you want to attract attention on LinkedIn your posts need to be informative and attention-grabbing. Get more interaction going on your content optics of choice by asking people questions. Get yourself out there more by participating in groups and conversations. Keep your contacts in constant communique by responding to their posts, updates and pictures, and they will be more likely to return the favor to you.
Creating The Perfect Facebook Post
On Facebook one of the biggest ways to sell is simply through positivity. This is the channel where you need to be positive and inspiring. One highly significant way of doing this is by using images to accompany your posts. Remember our first point where we spoke of customizing your images? Facebook is one channel where you really should make sure you follow this rule. Be sure to read your page insights so you know to post when your audience is actively listening to you, not just when your business is open.
Creating The Perfect Tweet
Just because you only have 140 characters with which to communicate, do not be tempted to sacrifice good grammar or spelling. What you can do is ensure you include a call to action. In fact, all your Twitter posts should revolve around calling your users to action and asking them to do something. This is usually all you have time and space to do. Again make sure you choose your moment and send your tweet out when your audience is tuned in.