Facebook has been tweaking its News Feed algorithm as of late. Some of it has been bad, but there’s a bit of good in there too. While organic reach for pages continues to go down, Facebook has made it so that posts with links to articles get preferential treatment. There are other things you can do as well, which we’ll dig into further.
Create Amazing Content
If you’re going to share anything on Facebook, or any other social network for that matter, make sure it’s amazing or at least has value. AllFacebook.com recommends:
Think about your audience and what they will find value in. Create content that entertains, informs, or otherwise engages your audience. This is a critical piece in boosting engagement and visibility on Facebook.
Use Calls to Action
Okay, so you’ve got amazing content but no one’s clicking. What do you do? Sometimes they need a little push in the right direction. That’s exactly what a call to action does. Robert Andersson of Meltwater.com says:
CTA’s are a direct marketing tactic, and they’re a great way to get people to engage with your posts and share them with their friends (which will increase your Facebook reach).
Using Calls to Action can be a slippery road, though. You don’t want to overdo it, and it should be natural. Here’s a nice example from Chevrolet. They let their followers choose that kind of car they like the best by either liking the post or sharing it with their friends.
One particularly effective way that Calls to Action can boost your reach and engagement is through Shares. Anything shared by your fans will cut into their friends’ news feeds much deeper than a post from your page to its fans. If you can figure out a way to get your fans to share your content more, you will be able to reach way more people than just from your page. As organic reach continues to diminish, it’s important to maximize your reach with every post. Reach without engagement will not benefit you and your page. Try to focus on engaging a core group of fans who will likely share a lot of your content with friends.
Use Images… Lots of Them
Okay, so obviously images are more attention-grabbing than text-only posts and are easier to produce compared to video. So it makes sense to make sure that every post you make has an image. However Jon Loomer suggests that using multiple images in a single post might even be better:
One photo can get a lot of engagement. Photos often get the most clicks. You add another photo (or more), and it just makes sense that such posts would receive more engagement.
The main thing with such posts is that you’re adding up the engagement of each individual photo as well as the post itself. When done appropriately, it makes a whole lot of sense that you could get a ton of engagement. And if you get a ton of engagement, the Reach should follow naturally.
It’s no mystery that Facebook is trying to get us to pay money to advertise on their platform. In fact, they flat out admitted it. With that being the case, you may want to set aside a small budget to maximize your posts’ visibility. AllFacebook.com recommends:
Advertising on Facebook, however, does have many merits, and is well worth the small cost. With more than 1.19 billion monthly active users and a sophisticated set of targeting options, you can place your best posts in front of a very precise audience. Done correctly, advertising can greatly improve visibility and engagement.