Automation may have made our lives easier in many respects, but it can also invite complications and unsubscribes if people feel that you might have lost the human touch in your approach to interfacing or you have become too persistent or aggressive in your marketing tactics. Read through these top tips and refresh your email marketing strategy to get more mileage from your campaigns.
Remember To Track All Activities
Choose an email marketing platform that allows you to track everyone’s activity. This means if someone opens
or clicks an email, it is recorded. This allows you to extract a lot of insight into your campaigns and make the necessary changes. Maybe you are getting a lot of opens, but the people opening your mails are not feeling compelled enough to take action.
Use Segmentation In Your Lists
Use the segmentation function on your mailing program to separate your list based on the activities it takes. You might find out that some groups or segments respond to different messages or that they are more compelled to download content or make a purchase.
Remember that more targeted messages are more likely to be successful in reaching your target audience.
Make Use Of The Split Testing Functionality
Again, different messages appeal to different audiences, and the split testing functionality allows you to see which ones respond to which. As Entrepreneur.com says:
There is no guessing game involved. You are going to need to split-test several frequencies and use that data to fine-tune your approach. You may lose some subscribers in the beginning, but finding the best formula for your target market is crucial for long-term success.
Continue and Persevere To Build An Organic Following
Never miss an opportunity to add subscribers and build your database. Engage the people who join your mailing list and find out what they want to know about so you can cater to their tastes accordingly.
It is important to note that bought or rental databases are not ideal because these leads are still really far down the sales funnel. The most effective way to build your leads is by convincing people to do so voluntarily. Anything else, and the users cannot have much expected from them as they do not really want to receive the material.
Get To Know Your Subscribers On A First Name Basis
Why? Well it has been proven that emails that use a personalization get better results. According to Hubspot:
Being addressed by your first name at the beginning of an email makes you feel like you’re receiving an email from a friend, not a business hoping you will purchase their products or services. In fact, according to the 2014 Science of Email Marketing Report, having that first name personalization increases your click-through rate from about 5.8% to about 7%.
Of course, you should respect the line between being personal and over-doing it. You do not want your subscribers to feel as though you are looking over their shoulders in all of their online activities.
Use Your Data Wisely
Take your data and analyze it. Find out what times of the day, what days of the week or what times of the month your audience are most active at. Use geographical data to run campaigns in specific locations, to filtered segments of your lists, and to people who have expressed interest in your products and services. Take your metrics and use them to create more effective and engaging campaigns. Every send out is an opportunity to get greater insights about your audience and find out what motivates them. Find this out and you can expect to make more sales from your email efforts.