As our lives get faster and more are required to retain a competitive advantage, it feels as though time goes against us all the time. We have decided to take a look at what the experts say, in terms of how you can build and maintain an online brand identity and presence, without investing all your time into it. And, thanks also to the advances of digital marketing and marketing automation, it is now very easy and efficient to do it, even if you do not have lots of time and effort to invest. Let’s have a closer look at how you can get more out of your time.
Learn Your Social Media Short Cuts
Sometimes it’s not about quantity, but rather about quality. You do not need to be posting five times a day to get the engagement that you want on social media networks. Make sure that you respond personally to all comments, messages, follows or retweets. This Entrepreneur.com article recommends that in order to strengthen your customer relationships, you should invest time in engagement too:
An accessible brand is one that people want to do business with. One way to help cultivate this image is by being responsive to questions, comments and customer reviews. Spend a minute replying to the latest messages left on your social-media pages, customer reviews on sites such as Yelp and Google, and touching base with new connections on major networking sites.
The other really important social media shortcut that can save you time, is scheduling your posts. Maybe you have some important meetings or big deadlines coming up in the week ahead – but that’s no reason to skimp on your social media activity. Thanks to the scheduling function available in many of the social media channels, you can ensure that your social media posts go out on time, with minimal impact on the rest of your schedule.
Maximize Your Visual Reputation
The digital world in which we find ourselves relies heavily on visual aesthetics and if your logo and artwork are not up to scratch you could be missing out on many more opportunities. Do your social media channels, paid advertising and remarketing campaigns show consistency of brand? Are you using every opportunity to brand your online marketing activities?
If not, make sure that your visual identity is aligned across all social channels, artwork and on your website. Hubspot provides the following motivation as to why you should be investing in more visually inspired content:
The importance of visual content has been highlighted by the evolution of the social media sites marketers use every day to promote their content and brands online. Facebook continues to modify its News Feed to include larger and more prominently displayed images and videos, Pinterest is now the fourth most popular social networking site, and Twitter now pulls pictures and videos right into its timeline — and has used its recent profile pages update to allow for larger header photos and profile pictures.
Use Social Monitoring Tools To Consolidate All Your Social Media Work
Making use of a platform like Tweetdeck or Hootsuite allows you to consolidate all your channels and have one point of reference for all your social activities. They also provide essential monitoring and measurement tools that allow you to measure the efficacy of your social efforts from one place. Here you can monitor online conversations, find out more about your customers and track the influencers who have a lot to say about your industry.
So, what can you expect to pay for such a valuable and convenient service? Social Media Examiner provides the following insights:
The amount of data you need to collect and archive will help determine the cost of social media monitoring for your business. If your company is large with hundreds or even thousands of brand mentions across the social web per day, you can expect the cost of your social media monitoring to be on the high end.
Invest In Strategic Content That Builds Your Brand Online
You probably encounter loads of useful content that provide information, humor and entertainment value for readers, but how often do you pass it on or share it? If you do not participate in the social world of sharing you are missing out on invaluable opportunities to promote your brand. Tap into the content that is being shared by colleagues, co-workers and even competitors. Doing this provides you with the fuel you need to keep your brand in the line of sight, and also helps you build a following and online support by keeping followers and friends appeased.
The ultimate time-saving tip with regard to content is to ensure that you recycle and repurpose successful content pieces. When you do post something that is very popular why not re-use it? Think of how you can repurpose the content, how you can present it from different angles and to different target groups and save yourself a lot of time and effort in brain power.
Building a brand online presents a number of benefits. These range from catering to a niche market that loves branded goods, a better performance in search engines (because it is a well known fact that Google loves brands), and of course that brand can reap the rewards of word of mouth marketing:
One of the best ways for a company to grow is by word-of-mouth referral, as these recommendations demonstrate customer satisfaction and don’t require additional outbound marketing dollars. But it’s nearly impossible to grow this way if your brand is so undefined that customers don’t remember you! When you have a solid brand that clearly demonstrates your company’s value, you’ll find growth much easier overall.
By applying our time-saving tips to your marketing strategy, you can build an effective online brand that markets itself, with minimal time and effort. Get into a system of doing things and ensure you stay as productive as possible and save that valuable time for things you would much rather be doing.