Twitter is online proof that being concise on social media can get great results. Why is that? Well, many journalists and editors like Twitter for its brevity, as do busy business people and professionals. That means, if you want to get media exposure or catch the attention of a business audience, Twitter is a great place to do it. And if you want to ensure you get better results, take a look at our tips below.
Stick To The 110 Character Rule
Yes, you are allowed up to 140 characters to tweet, but if you are using the maximum number of characters you might be missing out on important opportunities.
According to Social Media Examiner, tweets that are shorter (at around 110 characters) will have a 17% higher engagement rate. Why is that? Well if you leave space on your tweets, that space can be used by others to retweet and include their own comments.
If you do not leave the space, that means your followers will need to edit your tweet to make space for theirs. And, most people are lazy to do this, so it is in your best interests to keep it short, sweet and to the point.
Confine Your Tweets To Working Hours
Twitter is used almost exclusively during business hours, which is another reason that it such an effective business to business platform. Your tweets are likely to yield a 30% higher interaction rate when they are posted between 8am and 7pm on week days. Tweriod is a free tool that will help you to gauge when your audience is most active.
Nevertheless, weekends can also provide valuable windows for tweeting, according to Social Media Examiner:
Weekends are not the time to take a break from Twitter. If you want engagement, schedule tweets for Saturday and Sunday. According to the data, engagement is 17% higher on the weekends than it is on weekdays. Salesforce’s research determined that there is an inverse relationship between brands that tweet on the weekend and the engagement rates on the weekend.
Get Involved With Everyone Else
One of the big criticisms that often gets lobbed at social media marketing is that there are far too many people singing their own praises and neglecting everyone else. If you want to get good results on Twitter you need to engage and participate with other users:
You want to be an authentic participant in the community. One of the wonderful things about Twitter is that you have to opt-in to receive someone’s updates (follow them). So, you need to think of ways to warrant a follow. I have been pretty impressed with Whole Foods in this regard. I started following them, though I’m no Whole Foods nut, because of their interesting tweets like “TOTD” (tweet of the day), and interesting food-related tweets like plugging food festivals across the country.
Rich tweets on Twitter allow you better engagement rates for images and, Social Media Examiner tells us that your retweets can go up by as much as 150%, just by using images. While images in the Twitter stream are not new by any stretch of the imagination, they are quite underused, and using them will enable your tweets to stand out more.
Of course, if you do not ask you will not get and a lot of brands are missing out on important opportunities, simply because they do not request retweets. Another tip is to use the word “retweet” fully if you are requesting it, instead of just utilizing the abbreviation “RT”. Your chances of getting your request granted will improve by 23 times.