If you have not created one yet, you should turn your marketing attention to the wonderful world of e-books. And if you haven’t heard all the reasons why they are so wonderful, we have rounded them all up here to make your life that much easier. Here are six really good business reasons you should think about writing some, and how they can benefit your business.
1. E-Books Can Be Used At Any Stage Of The Sales Funnel
Because e-books give you the opportunity to present a lot of content, and a lot of detail in your content, they are suitable for use during any stage of the sales funnel. You can start off with a beginner’s series, that provides interesting info and insights that teach your readers “how to” do something. You can then follow those prospects to intermediate stage, furnishing them with more information and details, which assists them in their buying process. You can take your e-books a step further, focusing on topics of an advanced nature, all the while catering to the needs of different customers and prospects, and where they are in the buying cycle.
2. E-Books Enable You To Embrace Multimedia
E-books are meant to be read on-screen, which means you can take advantage of all kinds of media when creating them, instead of being confined to the limitations of paper. You can use tables, graphics, images and charts to demonstrate your words. You can balance your text with multimedia to give different types of learners alternative ways to access and digest content.
Hubspot provides the following insights on using visuals to enhance textual information when creating ebooks:
Whether you add them during or after you’ve finished preparing your ebook’s text-based content, your visuals should highlight an important point you’re making or deconstruct the meaning of a concept in an easy-to-understand way. Images shouldn’t just be there to make the ebook easy on the eyes.
3. E-Books Encourage Collaboration
Adding to the notion of adding multimedia elements to an e-book, this kind of information requires internal collaboration to be created. That means lots of different perspectives and a greater chance of striking a chord with your target audience. It can be a great bonding exercise for teams internationally too. Brafton talks about its own e-books and how their editorial team goes about creating them:
A subject matter expert, writer, graphic designer and production coordinator all act as critical components to an eBook’s success, and at Brafton they’re working side by side. Our creative and strategic teams devise eBook topics and work collaboratively through a streamlined process to achieve a winning product.
4. E-Books Are Becoming More Popular
E-books are being adopted by businesses marketing to other businesses, and by businesses selling directly to consumers. They represent the information-hungry society that we live in today, and they fulfill a very important need for customers that need to learn more about a particular subject, product or service before they can make a purchase.
5. E-Books Provide Your Website With SEO Value
E-books can help your website pages rank better for particular keywords for a few reasons. Firstly, they provide lots of indexable content that will attributed to your website. Secondly, they provide a great deal of reader value, which search engines are placing increased emphasis on.
6. E-Books Can Help You Establish Your Brand As An Industry Leader
Lots of users downloading and using your e-books shows your brand is a trusted source of reliable information that is popular among search engines’ customers. Having lots of detailed content will help you to create a rich online resource where you can share your industry knowledge.