If you are out of touch with the latest developments in the social media world, you are probably not familiar with Pinterest. So what is it? Well, Hubspot’s blog says the following about this social network:
Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting (AKA ‘pinning’) images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned.
And the pins are important because it is through them that people come together. They find commonality in the things they pin and find interesting. It made its debut in 2011 and, thanks to having been running for a few years, there is some research available now that shows marketers how best to leverage this platform. Let’s take a look at some tips.
Don’t Neglect Pricing
While people are looking for things of interest, it is really important (and gratifying) to remember that these users are ready to buy. If you have an e-commerce site then Pinterest is for you. The stats also show that Pinterest sends more referral traffic to websites than the combined efforts of LinkedIn, YouTube and Twitter, making it an essential source of serious leads.
Even more interesting is the fact that pins from Pinterest that feature prices will get 36% more likes than those that do not have pricing.
So while it is not advisable to be too pushy about making a sale, and you should select your featured products for interest value rather than trying to push a sale through, pricing a valuable feature that could see you get more return from your money.
Double On Up On Your Posting
If you are releasing a blog post on Google + and need a graphic to go with it, use your Pinterest account to provide the origin of the image. Make sure you include a link to the actual blog posts, as well as a “pin it for later” link on Google +.
Align Email Marketing With Pinterest
If you already send out newsletters you can enrich them even more by including pinnable products. Of course, you can also do this with your email signature if you do not send out email communication.
What’s the value of doing this? Well your email contacts should be existing customers already. All you are doing is leveraging the power of existing customers and exposing them to your products on Pinterest.
Keep It As Simple As Possible
This Moz.com article recommends that in order to be successful on Pinterest, you need to start with a simple idea:
Do you have an idea that is just so brilliant that it’s never been seen before? Good, that’s what you’ll need. After you’ve determined exactly what you want to share with the community, get your team together and start brainstorming the processes you’ll need to take to get to a final product.
Make Use Of Group Boards
Group boards can help you to reach out to more people and get more followers and traffic. And if you do not know where to start, Social Media Examiner says:
Go to PinGroupie’s home page and fill in the search fields. First, choose a category. These are the same as the categories on Pinterest. Then choose the order in which you would like to see the boards – you have the options pins, collaborators, repins, Likes and followers.
This will give you a quick list of all the accessible group boards where you can ensure you get more from pinning.