Now that you finally have your website up and running, the next step is to get it noticed and making it an authority site so that your business becomes the go-to site within your niche. One of the most important strategies that you have to implement is link building … the right way. So before we even get started, take the following advice from Search Engine Journal very seriously,
There are some ways to not do link building. Most of these are obvious, but let me just run through the basics. Don’t use a link network, Don’t buy links, Don’t exchange links, Don’t do directory submissions, Don’t be stupid.
Every one of those mistakes can get your site in big trouble with Google, which is the last thing you’d want to happen. Imagine spending all that money and energy in building a brand-new site and then getting your site penalized before you have even begun to see your first trickle of traffic. Instead, you will have to spend more time and money to get rid of all of those links, which would be extremely difficult to do.
The first step to a successful link building campaign is coming to the realization that the whole process will not happen overnight. In fact, it will take a good amount of time to build the right kind of links. The reason for this is because you will be looking for quality links that will prove to Google that the reason why other people are linking to your site is because they truly believe that you are an authority within your niche. In order to do this, it all starts with the type of content you produce, the way in which you market that content, and to whom you will be focusing your marketing strategies. So before you even begin campaigning for links, you have a lot of research ahead of you, and the more of this research you can complete, the better off you will be in securing your site as the number-one spot to go to on any type of information within your niche.
Let’s take a look at a few of these aspects in more detail:
Content Creation and Marketing
Theguardian.com states the following,
Focus on educating, entertaining and delivering value to your audience rather than a hard pitch for your product or service. Similarly, don’t clutter up their time with pointless content geared for SEO juice and links. Instead, ask what’s in it for them and how can you benefit and captivate.
No matter what type of content you produce, the sole purpose of it should be to benefit your customers or prospects. If you can religiously follow this mindset, you will find that every other step that you implement afterwards becomes easier. When we talk about high-quality content, we’re not just talking about excellent grammatical skills, excellent research and a well-thought-out article. You have to take this one step further by consistently writing for the right audience, on a regular basis, and the only way to do that is to have a better understanding of who your target audience is. In fact, you should go as far as creating buyer personas within your niche, because this will ensure that the content you write will be tailored to specific individuals within your niche, thus making the whole experience more personalized for them.
Once you produce this type of content for your blog, or you decide to publish it on other social sites that are heavily related to your niche, you will be able to naturally pull in prospects without having to try so hard to get their attention. It is this type of attention that will make these prospects share your content with others within their network, and this is how you are actually creating high quality links back to your site. The reason why these prospects will be sharing your information is because they feel that you know what you are talking about, and so they begin to see you as an authority, and that’s exactly what Google is looking for.
Networking Is Crucial
Your goal should always be to try and make a connection with your audience, and an effective way to do this is by continuously building your social profiles. Networking also involves relationship building with other websites within your niche, and you can do this by linking to their sites and by interacting with their authors. Be careful not to see this as link exchanging. It’s different because you’re not specifically asking for a link, but instead, you are sharing information by throwing the conversation back and forth; the linking happens naturally because it is part of that conversation and not because it’s a mechanical link. According to Likeable.com,
Handling a strong social media presence is an efficient way to build your company’s reputation and showcase your business. By regularly updating your prospects on all the brand and social happenings, they subconsciously start to view your company as an authority.
Social sharing is another form of networking. This can be achieved through platforms such as Twitter, Google Plus, Facebook, and LinkedIn discussions. In order to make this type of approach effective, you have to be present and you have to be interactive with those around you, as this will help to build your brand. You will also be naturally getting more attention from people, and it will also allow you to get high quality links back from these social media platforms.
One very important point that I think most people tend to neglect is that when you build high quality links, you are not only showing Google and your prospects that you are an authority within your niche. Many of those links will most likely provide you with high quality traffic. In fact, you can always tell just how good quality a particular link is by the amount of traffic that comes from it, because a person is more likely to follow that link if it is actually relevant and comes from a valuable source. For example, if you were to link to a typical linking network, your website analytics will reveal that you will most likely get a very few to no visitors from that link. Compare that to other high quality links, and you will see a huge difference between the two.
All of this takes time, and will largely depend on how active you are in developing high-quality content, marketing your content, and networking prospects and other websites within your niche, but it is well worth the effort.