In the past, the [dot]com address has meant something, especially to the early users of the internet, but with the [dot]edu, [dot]net, and [dot]org following closely behind, it was only a matter of time before there were new suffixes to be had, and that time has finally come. With organizations adding hundreds of domains, such as [dot]dad, [dot]network, [dot]photography, and [dot]navy, almost anybody can now customize their site and have the exact domain name they’ve been waiting for if they’re quick to the draw. Unfortunately for many of the larger companies, capitalists and online gurus have already been buying up many of the brand name logos as domains in a get rich quick effort. The hope here, of course, is that these large brands, like Apple and Walmart, will shed big bucks to get the names for their companies.
Challenges Resulting From This Change
One of the main challenges that people are seeing with this expansion of number of possible domain-names is that there is little information on the subject reaching the public, and this lack of awareness is leaving many businesses and [dot]com owners out of the loop. This is one of the reasons why the above-mentioned domain buyers were able to take so many highly recognized domains for themselves, including [dot]merck, which is being fought over in court by two pharmaceutical companies: one that has rights in the North American market, and one in Europe and the rest of the world. This has led some companies to hope that this change won’t be a permanent one, but they might find themselves disappointed as they realize that these new names are sticking around and businesses will have to adjust to this development. ICANN, the company behind the domain changes, has already approved almost 2,000 applications for new names, and more than 400 are already available to see online.
What This Means For [dot]com
Fortunately, adults of this generation won’t have to say goodbye to their favorite suffix, as [dot]com isn’t going anywhere, but what you will have to come to terms with is that this will now only be one of the many options available. Certainly, [dot]com will have a special meaning to the older generation of online visitors, but to those who belong to the newer generations it won’t mean anything more than the [dot]email or the [dot]photography that have come to join it. CNET explains:
Another round of applications likely will open up by 2018, said Akram Atallah, president of ICANN’s global domains division. That next round will be one subject of discussion at an ICANN meeting this week in Los Angeles — along with what ICANN should do with the millions of dollars it’s garnered so far from the program.
Some of the new names you can expect to see include [dot]youtube, [dot]paris, [dot]pizza, [dot]realtor, and [dot]beer, among many others. From geographical locations, to foods, businesses, and well-known sites already in play, these suffixes will appear in English, French, Chinese, Arabic, and a number of other languages. This truly will mark a whole new era in the Internet age, expanding the globe, and bringing new meaning to the term, “World Wide Web.”
Who Is Going To Profit And What Other Changes Are Coming
There’s always going to be somebody profiting from new developments in the online community, and in this case, one such person is Dan Schindler, co-founder of the start-up called Donuts, which is backed by more than $1 million in investor money to give out subdomains under many categories to businesses online. Soon, these new suffixes will be just a part of life, and companies like Donuts, will have a real place in the online market. For now, lack of knowledge on the subject will keep sales low, although it does seem like more and more locations are picking up on the changes, and there may be a bigger number of users very soon. Wired.co.uk explains:
US company Donuts Inc. will be releasing a flurry of new domain suffixes including “.financial”, “.guru” and “.bike”.
Donuts, a US-based internet domain name registry founded in 2011, will regulate the new domains and allow various domain registry firms such as GoDaddy to sell them publicly.
So far, there have been more than a million addresses using top level domains through Donuts, and while this is only a very small number out of the 1.03 billion already being used, this is a good chunk for the company to be starting out with, especially as new domains have only been available for a year.
How These Domains Work
In the beginning, the Internet had only a few top level domains in use: [dot]com, [dot]gov, [dot]org, among a few others. A subdomain would be needed such as “google” to be added to the [dot]com, and this made it valuable and able to be read as a company or organization’s domain. Some countries had their own endings, such as Canada’s [dot]ca and Japan’s [dot]jp, ICANN’s expansion now provides top level domains in a number of new categories. CBC news quotes Geekosystem’s Dan Van Winkle,
We’re excited to see more diversity across the Internet, and we can’t wait to tell you all about the weird URLs we find, because that’s probably about to become a full-on Internet sport.
However, one hurdle that these domains will face with the public are the high prices that they seem to carry, with fees for applying being higher than $100,000 and annual operating fees on top of that. These will be very different from the GoDaddy domains already in use. In fact, this could change the way that the Internet is used and could in some ways set back many users who have come to appreciate their ability to do business without paying huge rent rates for a brick and mortar shop. These exorbitant costs will be very similar to the rent that many users have been trying to avoid, and may give cause for some to pay much more than they can afford to.