Twitter is a fantastic internet marketing tool and more and more businesses are starting to learn how to use it properly. Although many still feel that Facebook is easier in terms of communicating with Facebook, Twitter is increasing in popularity and particularly with the regular customers. This is why, besides being a tool for creating huge brand awareness, it is also a tool to increase customer satisfaction. However, you do have to know how to use it properly. Hopefully, the following tips will be of assistance to you.
1 – Understand the Statistics
First of all, you need to understand the statistics and how these can benefit you.
Right now, only 34% of marketers use Twitter to successfully generate leads. The problem isn’t understanding how to use Twitter — it’s understanding how to use Twitter to build a business.
We know that there are some 271 million active Twitters at any given moment, that 78% of them use it on their mobile gadgets and that 77% of them are outside of the US. When you consider that only 34% of marketers also use Twitter, you can see how this is a missed opportunity.
To make a successful Tweet that gets clicks, make sure you include links and attention-grabbing images. Additionally, don’t be afraid to ask your followers to retweet anything you put out there. A last interesting little statistic is that those Tweets that are sent out late at night get the most retweets, so you may want to schedule in some evening work, or outsource that particular task to someone in a different time zone.
2 – Understand Your Customers’ Expectations
Another very important fact about Twitter is that you may not know how to use it properly, and you may feel as if you already have a good social media presence, but your customers expect you to do more. They expect to be able to interact socially with you through all the different channels.
Social media has now become an extension of every brands customer service department. Consumers are quick to turn to social media when they have a question or want to share information with a brand. How does this help your SEO? A positive interaction with your brand on social media can result in positive reviews posted as well as social sharing.
3 – Be Ready to Sell on Twitter
News is starting to trickle in that Twitter is considering using their platform for selling purposes as well. Indeed, they have partnered with a variety of existing platforms and a number of Twitter users to create this potential. Considering the 241 million active users the social media platform currently has, this could be very significant if you are a business that sells products or services. It isn’t known how successful this is going to be. After all, Facebook tried it and had to close their feature down after just one year. However, if Twitter were to link up with Shopify and allow people to include a “buy it now” button on their Tweets, it could redefine the way e-commerce happens right now. Whether or not this is something that will work for you will depend on your customers.
Listening to your customers social behavior, then generating real-time personalized campaigns around this data, is an invaluable way to increase your marketing returns, wherever your customers are buying your products.