Facebook and Microsoft have stated that they are “breaking up”. Facebook is now dropping Bing from its search results. This means that now, when you type into the search bar of Facebook, you won’t see the results that are found on Bing anymore.
The two giants did say that the split was amicable, and that they have not broken up completely. Indeed, they will continue to work on other projects together, but the search function is now no longer part of the social networking giant.
We’re not currently showing web search results in Facebook Search because we’re focused on helping people find what’s been shared with them on Facebook.
The spokesperson for Facebook stated that the partnership with Microsoft will always be great, but that it will now focus on other areas. It seems that Facebook is more focused on their internal search now, encouraging their users to find information contained within Facebook. Users are now able to look back through various posts made previously on Facebook, including things that they discussed themselves. The feature hasn’t been fully rolled out yet, but it is starting to catch up and all 1+ billion users will soon be able to access it. Once it becomes available, users will be shown a popup notification to make them aware of the usability of the new function.
A spokesperson for Microsoft has now alleged that Facebook has actually moved away from Bing long before it was made official today.
Facebook recently changed its search experience to focus on helping people tap into information that’s been shared with them on Facebook versus a broader set of web results. We continue to partner with Facebook in many different areas.
Meanwhile, although the move is controversial, it will not have an overly negative effect on Bing. It isn’t clear how many people who search something on Facebook end up actually going through Bing. The market share of Microsoft’s search engine currently stands at 20% compared to their competition. This means they are second after Google. However, Google’s share is 67%, which at least three times as much. This is according to Comscore, which has done the latest research in market dominance.
Additionally, Bing powers all of Yahoo!’s listings. However, it is not known whether Yahoo! is actually trying to find a way to get out of that deal. If they did, then the future of Bing would suddenly look at lot more bleak. The reality is that it is incredibly difficult to get into the searching business. Indeed, Facebook will face a number of challenges, as some 1 billion users currently use over a trillion different posts. In July, Mark Zuckerberg stated that Facebook is actually the largest search corpus on the planet, considering the number of items that can be searched for.
At the same time, however, Facebook is becoming the dominant force on the internet. Any social imprint made online now has at least some link to Facebook. This means that search may be an obstacle, but it is one that Facebook has to face head on and tackle if they want to continue to grow and continue to dominate. The social networking site has been around for over 10 years now, which means that entire lives have actually been recorded on it. Additionally, the existing content is growing at an ever-increasing speed and people are asking to be able to look for older information more and more regularly. The question will now be whether Facebook wants to allow users to search Facebook only, or whether they actually want to become a search engine in its own rights.