It seems that the next presidential election is going to be battled over social media. Hillary Clinton announced her candidacy through a social media video and finally entered the world of Facebook, managing half a million likes in just four hours. Her video had well over one million views in the same amount of time. And it seems that she is not the only one following this tactic.
Marco Rubio, senator for Florida, also announced his decision to run for president yesterday, and he too, used social media to do this. His announcement came before the official campaign announcement, which took place on the same day, but much later. Between his unofficial announcement and the official launch, he also launched a new logo online and it took no time at all for Twitter users to voice their opinion on the logo.
The announcement itself seem incredibly heartfelt.
Today, grounded by the lessons of our history, and inspired by the promise of our future, I announce my candidacy for President of the United States of America.
This statement was made live in Miami, to a cheering crowd of supporters. However, some are already suggesting that his timing demonstrates that he is already worried about Clinton’s announcement. Although not entirely a surprise that she would be running, it was still technically nothing but speculation. Some feel it is strange that Rubio would make his declaration the day after the newspapers and social media sites were full of Clinton’s announcement, which could point to him already having to try and catch up. And there could be some truth in this, because Rubio immediately made a dig at Clinton, who recently became a grandmother, on Twitter itself:
Just yesterday, a leader from yesterday began a campaign for President by promising to take us back to yesterday. But yesterday is over, and we are never going back.
Nobody in the social media sphere paid all that much attention to his announcement, however. At least, not until he also released his logo. Twitter users immediately did what they did best: come up with amusing anecdotes and opinionated Tweets to proclaim just what they think about the design. The logo itself features the Rubio name, with the dot on the I being an outline of our country itself.
Twitter exploded for a little while when CNN’s Dana Bash called the dot on the I an American flag, rather than a representation of our country, which seemed to have been a tremendous faux-pas.
Your journalistic powers of observation are amazing. Looks like a map to me, but I’m not a professional.
Rubio, in true politician style, is flooding Twitter with messages about his plans. He is immediately playing in on what he believes what people want to hear, highlighting how he will miss many important events in the lives of his children in order to campaign to represent the country, and speaking of his love of God and his country.
Rubio and Clinton are just two of those who are running as presidential candidates. Republican candidates include Ted Cruz, Rand Paul, Jeb Bush and Ben Carson. It is believed a number of others will announce their candidacy soon. On the side of the Democrats, we have Hillary Clinton and Jim Webb, with a number of others, albeit not as many as with the Republicans, expected to make an announcement. It is also believed that independents Jill Stein (Green), Gary Johnson (Libertarian) and Jesse Ventura will run for the presidency. The big question for many, however, is how they will use social media to further their campaign and win over the votes of the people.