A few weeks ago, Facebook representatives announced that they would be creating an in-app search engine. Today, they have announced that they have started testing it. If successful, users will be able to place a link into their statuses without having to turn to Google to find the link in the first place. Some Facebook users in this country will be able to see an “add a link” option next to the buttons that allows them to add a location or a photo to their status.
The way the system will work is that users can type in a search term in the field that appears, at which point a drop down list will appear with links that match the term. A preview for each of these websites will be given, just as it does with Google. They can then choose whether they want to share a link in their Facebook post update.
At the moment, users have to go to Google to perform a certain search. Alternatively, they can use a different search engine or they can go to the URL of the website they actually want to share. They will then have to copy the link they are provided with and paste this into their status update. This is quite a lengthy process and Facebook wants to make sure that people actually stay on their app, rather than leaving and returning to the app. A Facebook spokesperson explained the move.
We’re piloting a new way to add a link that’s been shared on Facebook to your posts and comments.
Facebook has been busy indexing over one trillion posts that were shared on the feeds of different users. Thanks to this indexing, the in-app search engine will be able to suggest which links have been shared the most across the board. Thanks to this data, Facebook will be able to truly compete with Google and experts warn that the search engine giant should be worried. This is also because Facebook now offers advertising opportunities, which means Google really has to start worrying about how they will be able to compete. After all, the real race is the race for mobile advertising dollars.
IHS’s senior mobile analyst Jack Kent was interviewed by CNBC over the telephone and explain why it really is all about mobile advertising.
If you look at Facebook’s progress over the last few years, the real growth has been in its mobile advertising revenue. That means that Facebook’s mobile advertising growth will put pressure on Google. And anything which keeps people inside Facebook with an experience that means that you don’t need Google would put pressure on Google.
Today, well over 70% of the total advertising that Facebook earns is a direct result of mobile usage. Additionally, the company is constantly trying to find ways to make sure people stay on the app, rather than going elsewhere. While some say that the greatest competition for a social media giant like Facebook should be another social media giant like Twitter, it seems that this perception is wrong. Facebook wants to be the dominant web page across the globe, which means that its true competition is Google. Indeed, while other platforms do have a lot of users, none come close to Facebook. Add to this the fact that the giant bought out various other platforms, such as Instagram and Whatsapp, and it quickly becomes clear that they truly are dominating the world.
The New York Times recently suggested that Facebook is currently negotiating with various news publishers. The goal is that their content will be hosted on Facebook, rather than having a direct publisher link. The goal of this would be shared ad revenue.