Everybody knows that The Walking Dead, an AMC show, and Empire, from Fox, are huge hits. Unsurprisingly, therefore, these are also shows that are heavily discussed on social media. According to Twitter, The Walking Dead was the most Tweeted about premiere and the final episode of Empire was the top Tweeted about in the TV season.
The data on TV activity on Twitter was calculated by Nielsen, which does this on a weekly basis.
Nielsen Twitter TV Ratings Weekly Top Ten lists are ranked by Unique Audience and include four metrics for each of the top Series and Specials episodes and Sports Events airings. Tweets – Tweets ascribed to a linear TV episode. Unique Authors – Unique Twitter accounts that have sent at least one Tweet ascribed to a specific TV episode. Impressions – The number of times any Tweets ascribed to a TV episode were seen. Unique Audience – The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.
It was found that some 1.3 million Tweets were shared about the opening season episode of The Walking Dead, which was first aired on October 12, 2014, revealing that people love to talk about zombies. The Tweets reached 7.4 million Twitter users. Looking next at Empire, the season finale that was aired on March 18, 2015, some 2.4 million Tweets were shared about this. This is the most any single series episode ever received. Some 5.9 million people were reached by these Tweets.
Other shows were also clearly in demand. The 40th anniversary special of Saturday Night Live had the biggest ever Twitter audience. Some 9.1 million people were counted. The Bachelor from ABC, Game of Thrones from HBO and American Horror Story from FX were also incredibly popular on Twitter. Unsurprisingly, they were also very popular TV shows overall.
A particularly interesting piece in the Nielsen data discussed the Superbowl audience and other sports events.
The San Francisco-based tech firm found that NBC’s broadcast of the Super Bowl was the biggest television event of the year on Twitter with a total of 16.1 million people seeing the 25.1 million tweets sent about the New England Patriots’ win over the Seattle Seahawks. The second most popular sporting event was the Mayweather-Pacquiao fight with 11.6 million people seeing 5.8 million tweets about the Las Vegas showdown.
Indeed, the more than 25 million Tweets was a new record. Meanwhile, the Grammy Awards turned out to be more interesting than the Oscars, if Twitter behavior is anything to go by. However, the Grammys won by a mere 100,000 Tweets margin.
The top 10 shows for entertainment were revealed as The Walking Dead (AMC), The Bachelor (ABC), Game of Thrones (HBO), American Horror Story (Freak Show FX), Empire (Fox), Scandal (ABC), Pretty Little Liars (ABC Family), Parks and Recreation (NBC), WWE Monday Night Raw (USA) and Dancing with the Stars (ABC). The weekly top 10 for Series and Special were The Late Show with David Letterman (CBS), 2015 NBA Draft Lottery (ESPN), Red Nose Day (NBC), The Bachelorette (ABC) (which took two spots as there had been two episodes in a week), Dancing with the Stars (ABC) (which also took two spots as there had been two episodes in the week), The Voice (NBC), Game of Thrones (HBO) and Keeping Up with the Kardashians (E!).
One of the things these two lists show is that the popularity of reality television may be starting to diminish. Others, however, disagree and say that the viewing public’s obsession on celebrities and people continues to be strong.