Chances are, ever since you launched your first website, the phrase has been drilled into your head, “Content is King.” The idea behind it is that the quality of the content on your site will determine how successful you are at building up a solid online reputation and reaching your goals.
While that may be true, and your company may actually be experiencing growth, it does not mean that your business is out of the woods just yet. If your blog is experiencing growth you may think you have done your job well, but according to the Help Scout,
A company blog that sees meaningful growth is one such discussion that can become swept under the rug – what do you have to worry about? At least you’re growing, right?… Wrong. Even the greatest publishing strategy runs the risk of being driven completely off course if neglected.
Even when your content is bringing home the bacon, there are still a few things you need to consider before you can call your strategy a success.
Quality vs. Quantity
A tendency of many businesses when their blogs begin to see success is to increase the frequency of posts. If the visitors are enjoying the blog, then why not give them more? However, experts suggest that rather than increase the number of blogs released, it is better to work on improving the quality of the content. More often than not, the zeal that started the blog will begin to wane when the heat is turned up. Quality takes time, so spending a week on one good blog as opposed to releasing 5 in the same amount of time generally means your quality will suffer in the end.
Make It SEO Friendly
Many people view blogging and SEO as separate entities, but when they are made to work together, the results can be amazing. When you use SEO friendly content in your blog, the chances of the right people finding you through search engines is increased considerably. According to the SEOmark,
To make your blog posts search engine friendly isn’t difficult. It essentially comes down to two things – creating content based on keywords that people are searching for and then including those keywords in the title and content of your blog posts.
This can be done in a number of ways. Some site owners use links to other bloggers to refer visitors to other quality content that may be related to their business. Others may make good use of their connections in social media to share content, which can inspire visitors to their sites.
The more your content is shared with other people the higher your rankings will become. It is just human nature to want to share something that you enjoy. If your content is all advertising with no intellectual value for the visitor the chances of your content being shared will be extremely small. Make sure that those who read your blog will find value in it whether they choose to buy from you or not. It may be that the person they share it with will be your next customer.
There is a stark difference between having a blog and having a blog with quality content. In this day and age, anyone and everyone can have a blog, but to get the traffic coming to your site, your blog has to stand out from all the others, and you can only do that with quality. As marketing expert Heidi Cohen explains,
Building a solid blog following is critical to achieving your blog goals. This requires multiple sources of blog readership. To this end, the biggest challenge most bloggers have is getting new visitors to become repeat visitors.
The more quality your readers have the more invested they’ll be at returning to your site and eventually making the conversion you need to improve your returns.