There could be many ways that one can determine the success of a blog post, such as by the number of shares and comments it receives, or by the number of followers. However, there are other measures that will tell you more about how well your blog is doing without having to look at all those numbers. People may judge the blog by the choice of keywords used, the value it adds to the reader or if it satisfies the needs of the customer.
Obviously, creating a blog is much more than just about statistics. Knowing what’s involved must be taken into consideration before you even decide on the topic you want to write about. This requires anticipating your readers’ needs and understanding them. Consider the comments made at FluxedDigitalMarketing.com,
If you really want your content to resonate with the right people, you have to determine who they are and what they want…. These people are your customers. What better way to learn what your customers want than getting it straight from their mouths?
Simply by taking the time to ask questions of your customers, you can find out a lot about what they want to read about in your blogs.
Learn Your Marketing Trends
You also want to keep up to date on the marketing trends in your industry. A successful businessperson is always forward thinking. He is not only looking at today but is focusing on what’s coming in the future. Keeping up-to-date on what’s popular today, while it seems like it is an effective strategy, is only doing your job half way. You need to look at what’s coming in the future; what will be popular next year, or five or ten years into the future? Ask yourself, what new technology is about to be introduced, what new and progressive techniques will be changing the face of your industry. If you keep up with trade journals and other things in your industry, you’ll likely be able to see what’s coming sometimes years ahead of your competition. The value of a trade journal to your business is explained at PlatformMagazine.org,
Trade journals publish specialized content on various topics including: the latest industry news, noteworthy case studies and research, educational surveys and statistics, special reports, opinion and feature articles and in-depth discussions of new developments and practices within a field.
Much of the information you’ll get from these journals will be well ahead of the information in more generalized publications. By utilizing them to fuel your blog you’ll know everything that’s coming up in the future well before it happens. Your readers will see you as insightful, perceptive, and intuitive and it will naturally improve your following.
Make Sure It Solves a Problem
The more you know about your industry and the more you provide unique content that is not being addressed by your competition, the faster your following will grow. Still, just having information to talk about will only hold your audience’s attention for a short period of time. If your followers do not see the value in the information you provide, they will have no reason to come back for your next blog. As they explain at ThinkTraffic.net,
It’s also important for your topic to solve a problem or fulfill a need your audience has. The stronger the desire, the easier it will be to make sales (but also potentially the more competition you’ll have.
By focusing on filling that need, your readership will naturally grow. It is that kind of organic growth that will be picked up by the search engines and will move you up the rankings. So, while others are working hard at manipulating the numbers, if you focus on maintaining organic growth your business will develop much more staying power that will prove to yield you long-standing profits in the end.