It is no secret that Facebook wants to blow YouTube out of the water and take over the video sharing domination of the market. It also seems that they are making significant progress towards that, receiving over 4 billion views per day. In addition, they have launched an autoplay feature for videos on any Facebook timeline, as well as a revenue sharing scheme for people who create videos.
Now, they have added a sneaky little extra, which has been implemented to demonstrate just how much Facebook wants people to leave YouTube behind and focus on them instead. If you now post a link to YouTube on Facebook, you will be asked whether you wouldn’t rather upload directly to Facebook instead. According to Facebook, this is done so that they can track videos better and create higher impressions. But it appears that this could be an attempt to bring YouTube down.
Consider uploading your video directly to Facebook. People are more likely to view native videos and you’ll be able to track your success in Page Insights.
At the same time, a major new update has been rolled out to the video uploader itself. This demonstrates that Facebook really is serious about their video player offerings. Now, it is possible to add categories, disable embedding and sharing a video as ‘unlisted’. Clearly, Facebook has been looking at what YouTube has been doing and they are offering all of its best features.
However, there is a little kink in the cable for the social media giant as well. The tools it offers means that it is very easy for people to upload videos as being their own, when they have actually stolen them from other services. In order to growth hack a Facebook page to success, some people are taking videos that have already gone viral and uploading them as their own. Since Facebook gives native videos priority in the News Feed, this is a very easy way for users to effectively popularize themselves.
Facebook’s move to prompt users to leave YouTube and upload directly instead is nothing short of being bold. It is also a very careful and sneaky attempt at getting people away from sharing anywhere other than on Facebook. Clearly, they want to become the go to place for video sharing, and they want to get there quickly.
Facebook has released a number of statistics that suggest the work they are doing is paying off. They claim that they are receiving 4 billion views per day, which is a huge number. If this figure is true, then creators should indeed start paying attention to what Facebook is doing, particularly in relation to their drive towards original content.
Another step that Facebook is taking to show that they are serious about taking over YouTube is to find ways to protect original content. Aware of the fact that people are uploading videos as their own when they are not, they are now putting measures in place to detect stolen videos. These include protection for copyright holders. Their main tool at present is Audible Magic, which is designed to do just that.
For years we’ve used the Audible Magic system to help prevent unauthorized video content. We also have reporting tools in place to allow content owners to report potential copyright infringement, and upon receiving a valid notice we remove unauthorized content. We also suspend accounts of people with repeated IP violations when appropriate.
Video is experiencing significant growth on Facebook. As a result, the social media giant is looking at different ways in order to make sure the owner of an IP address is able to spot and manage content that could be infringing. They want to make sure that whatever solution they come up with is perfect for the unique system and platform that is Facebook.
They are aware of the fact that this is a major challenge that will require significant technical expertise. However, an entire team is being dedicated to this issue and they expect to be able to make further announcements over the coming weeks and months. Facebook is also very keen to receive feedback from users, so that they can improve the tools they have available for publishers and people alike.
One step they have already implemented so far is to allow people to report copyright infringement if they spot it.
If a video’s been uploaded to Facebook that you own the copyright to, click on the video so it expands into it’s own window and then click Options beneath it. Select Report/Remove Tag and then click Is this your intellectual property? You’ll be directed through the reporting process. Alternatively, you can report content that you own the copyright to from the Copyright page.
So what are Facebook’s long term plans? Some are suggesting that the company would benefit from working side by side with YouTube, in a similar way as they are working side by side with Twitter. While Twitter is not as popular as Facebook, this is also due to the fact that they have had significant management issues over the past few months. Others are suggesting that the only reason why Facebook still exists side by side with Twitter is because Facebook feels the management decisions that are being made will be Twitter’s downfall, so they don’t need to take any active steps themselves in order to be the final social media platform out there.
YouTube is different, however. Being owned by Google, trying to destroy it would perhaps be reckless. On the other hand, Facebook is known for its bold moves and to take no prisoners in their quest for online domination. If they do bring down YouTube, however, the response from Google will be anybody’s guess. At present, it certainly seems as if Facebook is aiming for a complete takeover.
The world of social media is ever changing and never stagnant. What will happen next is anyone’s guess. Nevertheless, that Facebook will be a video force to be reckoned with is guaranteed.