Twitter is always trying to put new things out there in an effort to make them more popular once again. Some of these features, or most of them, have been accepted by users with a resounding ‘meh’. The latest feature allows people to conduct a quick poll or survey on their feed.
The new survey feature was showcased publicly by Anthony Noto, current Twitter CFO, on Thursday, September 24, 2015. And his poll was the age-old question – boxers or briefs? Of course, Noto is known for his oops moments so many people thought this was yet another example of him accidentally tweeting a direct message that was supposed to be private.
The accidental tweet sent out by Twitter CFO Anthony Noto yesterday: Noto appeared reveal the fact that the company is considering a new acquisition.
This has actually been a problem with Twitter for some time now. Noto made his blunder in November 2014. Not long before then, congressman Anthony Weiner had his own issues. He accidentally tweeted nude pictures to the world.
However, it appeared that this one was not a mistake, and Noto genuinely wanted to know whether people prefer boxers or briefs. Unfortunately, he didn’t make it clear whether the question was directed at those wearing them, or those looking at people wearing them. Joking aside, it seems clear that Twitter is testing a new feature, but they were surprisingly quiet about it themselves.
We’re experimenting with a new way to poll users on Twitter.
This was all that has been said by Twitter on the issue. No further details have been made available. It also seems that the feature is only available to a select number of users. One poll that has been launched by someone, for instance, simply asked whether others could use this poll, with possible answers being ‘yes’ and ‘no’. Naturally, this will be giving skewed results, as someone who cannot use the poll will also not be able to click on the ‘no’ option.
Twitter is trying really hard to come up with ways to increase its user growth. This is mainly because the company’s investors are putting pressure on Twitter. They want the product to be revamped as a whole, and they want a new CEO to be appointed.
Chris Saca, who is perhaps the world’s best known Twitter critic, was the one who initially suggested a polling feature should be added. In a huge document called What Twitter Can Be published in June, he suggested it as a method for improvement.
Surveys/Polls/Multiple Choice – Within our streams we might find an interactive Tweet asking us to click buttons to answer questions. They don’t have to be commercial or promoted, but they obviously can be. Questions like these are irresistible, particularly if we get to see how our choices stack up against the results.
It is not clear how Twitter is deciding who does and does not get access to the polling feature yet. Many reporters have stated that they could not access it, but Fred Wilson Tweeted that he was able to spot it on the Tweet field. He said it was quite straightforward, although he did not mention whether he was told that the feature would be available.
Twitter could also use these polls to find out things about user preferences. This, in turn, could improve their targeted ads. If users start to take part in a variety of polls, Twitter could learn many things about there from whether they prefer briefs or boxers to which sports team they support. Whether they will actually use it for this, however, is not clear yet.