Twitter has today announced that they have released a number of new emojis to enable people to get in on the conversation about the United Nations COP21 Paris summit on climate change.
The Sustainable Innovation Forum (SIF15) is the largest business focused event held during the annual Conference of Parties (COP), taking place this year on 7- 8 December at COP21 at Stade de France (gate E) in Paris. Building on year-round work from Climate Action and the UN Environment Program, the 2 day Forum will convene cross-sector participants from business, Government, finance, UN, NGO and civil society to create an unparalleled opportunity to bolster business innovation and bring scale to the emerging green economy.
Twitter is doing everything they can to attract new users, and there is also some evidence to suggest that they want to turn themselves into a type of social news outlet, where people talk about things that are going on in the world. As such, getting involved in such a hot topic debate as the COP21 climate change subject seems a logical thing to do.
The new emojis are automatically activated by using certain hashtags. #COP21 turns into the official logo of the summit, an Eiffel Tower within a green leaf. #GOCOP21 will turn into a regular Eiffel Tower, and #ActionDay and #Climate Change, which will both turn into a heart-shaped earth.
Twitter unveiled at least three new climate-related emoji to mark the U.N. Climate Summit, which is activated using the hashtag #COP21. More than 140 world leaders, including President Obama, Indian Prime Minister Narendra Modi and Chinese President Xi Jinping, are in Paris for the high-stakes event.
The high level talks have the potential to have a real impact on the platform itself. This is probably why there was an office tweet from Twitter itself to introduce the new hashtags and to ask people to start using them as much as possible. If they are able to have several trending hashtags, after all, there could be quite a lot of extra usage on the platform, which is exactly what Twitter needs right now.
Of course, the COP21 summit will only last for two weeks. However, as some 150 different world leaders will be in attendance, which include Chinese President Xi Jinping, French President Francois Hollande and US President Barack Obama, there is bound to be a lot of talk about it. This is true not in the least because of the recent attacks on Paris, where so many people lost their lives as a result of a coordinated terrorist attack.
According to the United Nations, there have already been nearly 100,000 Tweets in just a few hours on December 1, 2015.
94,787 Tweets, 292,660 Retweets, 3,712 Replies
By the close of play on November 30, 2015, they reported that there had been more than 400,000 individual tweets about the summit talks. The most influential participant in the online world was Narendra Modi, the Prime Minister of India, who has a Twitter following of 16.3 million.
The goal of the summit, however, is not to help Twitter rebuild itself. Rather, it is to create a major agreement to which all world states sign up that will limit global warming to 2 degrees Celsius, or 35.6 Fahrenheit. To achieve this, financial deals are being discussed on how developed countries can distribute infrastructures in and to developing countries. The summit is incredibly important as previous summits were unable to come to any kind of viable climate change treaty.
Some 40,000 diplomats are attending the summit and they have received serious warnings from activists and scientists alike about the fact that the pressure is truly on.
Studies have shown that dangerous climate impacts may already be occurring. This is despite the fact that global average temperatures have only warmed by about 1.6 degrees Fahrenheit.