Twitter has 320 million active monthly users. This means that it is a fantastic tool for marketing, because you can connect with a huge audience. It doesn’t matter whether you are an established or a new company; Twitter is crucial in getting your name out there. However, this does also mean that you have to understand how Twitter works and, more importantly, how it can work in your favor. Do it wrong, and you could alienate your prospects or even insult your targeted audience. There are five mistakes many marketers make on Facebook and you must learn to avoid these.
1. Using Twitter Without a Marketing Strategy
First of all, if you want to use Twitter, you have to have a Twitter marketing strategy.
Conversations on Twitter are just like the face-to-face encounters you have with customers each day. When you’re ready to start Tweeting, use these tips to write Tweets that establish an ongoing dialogue with your followers and stick to your content marketing strategy.
A strategy must include your goals, knowing your strengths and weaknesses and focusing on analytics. You cannot simply hope that a Tweet will go viral. Strategies must be out of the box, but you must test them continuously and ensure they remain relevant to your target audience. This is how you can unlock its full potential and actually reach your audience.
2. Overselling Your Brand
It is all too easy to oversell your brand. This usually happens when businesses forget that Twitter is about engaging their customers. It isn’t just about brand promotion. Rather, you need to share messages about your brand, but you must also build relationships with your clients and audience. One way to do this is by sharing content from third parties. In fact, you should share four third party or community engagement posts for every brand-related Tweet you send out.
To avoid overselling your business #online, you should stick to using an important #strategy called the 80/20 rule.
3. Forgetting to Use Analytics
Analytics, as previously stated, form an integral part of your marketing strategy. The problem, however, is that there are so many Twitter analytics tools that you may feel slightly overwhelmed. It is perhaps best to use the analytics offered by Twitter itself, as this can show you how your Tweets are being received. The Twitter Analytics is very comprehensive and offers everything that you need.
Measure and boost your impact on Twitter. Sign in with Twitter. Meet your dashboards. Tweet activity. Measure engagement.
There are other good tools as well, including Buffer and Hootsuite.
4. Not Using Feedback to Your Advantage
This is one of the most common mistakes: marketers simply do not address the feedback they receive from customers. Since reviews and experiences are what make a campaign successful it is vital that you respond to comments, whether they are positive or negative. Ignoring them is a terrible mistake, not in the least because you ignore things that others can see publicly. It may be frightening, but you have to do it.
5. Buying Followers
Finally, you may fall into the trap of buying Twitter followers. This is an absolute waste of money, no matter how good it may seem on paper. It is more worthy to have just 100 followers who actually engage with a brand, than to have 10,000 followers who don’t really know you’re out there. Plus, the reality is that you will get found out.
It is fairly easy to find out the names of people who are being followed by fake accounts as I mentioned in the first point. However, a new tool on the block is making it even easier. The Fake Followers Check check from Status people analyses your followers to see how many are fake.