As 2017 is just around the corner, internet marketing still remains strong and continues to gain momentum. Bing Ads, one of the top marketing platforms is no exemption.
It has been rapidly evolving with its new ad extensions, bidding options, targeting enhancements, and now boasts of its stronger, faster platform. On October 24, 2016, Bing Ads unveiled its new campaign creation workflow, which they say is designed to help marketers hit the ground running with a campaign that is successful from day one.
Establish a Business Goal
Upon entering, you will be prompted to select your marketing goal for your new campaign. That marketing goal will be used to recommend different features or different defaults to get your campaigns off to the right start.
Other campaign setup tools like the Keyword Planner, File Import, and Google Import can also be found on this page.
Copy Target Campaigns and Target Specific Locations
Under the new update, you can now quickly copy the campaign settings from an existing campaign. Bing Ads has also made setting up locations where you want your ads to appear easier.
Tailored Keyword Recommendations
Marketers previously complained about keyword selection as tedious and research-heavy. With the new Bing Ads tool, keyword suggestions have been improved to target the right search results. These suggestions can even be based on a URL from your website. They now even show how popular, how costly, and how competitive each keyword is.
High-Value Features of Your Ads
You can now have access to the library of ad extensions and ad extensions that align with your marketing goal will now be highlighted. You can now also set up multiple ads and easily manage them all on one page.
Informed Bids and performance Estimates Settings
During the last step of setting up your ad campaign, you can set up the budget and bidding options. Based on the campaign that you set up, Bing Ads will provide performance estimates on what they think your campaign clicks, impressions, spend, and average position will be.
This new platform enables you to play around and find for yourself the best settings that work for you in achieving your campaign goals.