In 2017, a large growing number of consumers around the world will change the numbers of the mode of access to the internet. 75% of internet usage the web will be on mobile through smartphones and tablets, according to the media buying agency Zenith.
As of this year, Zenith estimated 71% of mobile internet consumption. 60% of all advertising dollars on the web will come from mobile ads.
In 2018 Zenith expected that mobile advertising expenditure will total up to $134 billion, which is more than will be spent on magazine, newspaper, cinema, and in any outdoor advertising agencies put together.
Global mobile advertising expenditure in 2016 to be $71 billion has estimated by Zenith, a group of French advertising agency Publics SA (PUBP.PA)
On Facebook, Inc (FB.O), Snap Chat and Google (GOOGLE.O) they can push their brands into a more advertising dollars where they can market to their viewers.
Scott Singer a digital media executive and managing director of innovation consultancy firm DDG Inc. said that in 4 years, you’ve gone from 40% to 70% of total internet usage in mobile. This trend is driving a shift in advertising dollars to mobile and stoking deals in the media, entertainment and communications businesses.
Mobile data consumption, including video, is pushing telecommunication companies to tie up content and digital distribution. They are betting that they can lure viewers to online video and other content that are relayed over the internet and wireless networks and attract advertisers to grow advertising revenue.
Google reveals 40% of people search only on a smartphone. A lot of them are searching Google via mobile devices with the most popular categories. People who use smartphones use them a lot up to 3 hours a day. By comparison, an average of 2 hours a day is spent using desktop computers, and 75 minutes is spent using tablets.
Mobile search guide over desktop could be seen as a natural progression in Google’s quest to create a better mobile search experience.
You can read the full report here.