Marketing is usually described as “selling and advertising”. Today marketing must be understood not in the old sense of making a sale telling and selling but in the new sense of consumers needs. Here are 5 ways how brands can weave storytelling into news articles.
Danny Goodwin of searchenginejournal.com mentioned “Stories is the oldest form of education. They are the ultimate weapon!”
All stories can bring a new level of depth depending on what topic you’re discussing. Stories will improve facts and to make it done right they can also improve labeling their brands.
Consider some of the brands like Coca-Cola (Journey), General Mills (tablespoon), and Adobe (CMO.com), they have turned to publishing as a part of the concept of their marketing strategies. Thus, to connect with their audience by talking things that are important for them. Also, the marketer must always protect the interest of the customers and prospects.
Smart marketers look beyond the attributes of the products and services. They create brand meaning and brand experiences for consumers. For example, Nike is more than just a shoes; it’s what the shoes do for you and where they take you. You are aiming male and female audiences that who’s interested in wearing Nike shoes.
But what if you were given a tasked to write news for your brand publication? What if you want to stand out from the crowd and publish that simply takes credit on today’s hottest topic, making good and usable again the same facts in a slightly different way.
Not all brands can break news. Maybe some brands just don’t have the budget, time, or staff to run a newsroom.
Can you stand out if you can’t break news?
The secret is storytelling.
Start with a unique angle
Your angle is the precise way to choose and to tell a story. Identify your story’s angle and how to build on to create engaging original writing style. Readers love uniqueness. They cater stories that aren’t commonly found in their lives. Take advantage of this.
Incorporate History for context
Provide the foundation of planning. Context typically based on one or more themes, geographical area, and periods of importance. History shows us that interesting events have happened in the past. Setting up the mood of the period through the perspective and eyes of historians enables the readers to be transported into new worlds —this time around the world of you own news story.
Give an actual example, whether it’s images, videos, or direct quotes. Examples make abstract ideas concrete. Show your reader what you want to tell them.
Go “All-in” On Your Topic
It is important to construct news content in detail and tend to attract lots of interchange, page, links, and shares, which will lead to a better search visibility.
Add Original Commentary or Insights
Providing commentary is one way to separate your site from all those others that simply are regurgitating the same facts.