Google pushes its efforts for their users to get registered and vote via a pop-up ad, which directly appears on the desktop home page. The company wants to help users get registered to vote so they can find answers to their voting-related questions by placing instant answers from its search results.
It is a compelling effort by adding a pop-up on the home page on the search giant’s part in terms of increasing the number of registered voters. Before the ad pops-up, the voter registration information in the search results was only triggered by searches for related keywords “how to vote” or “register to vote,”
ComScore assumed that 64% of Google site account for the desktop search share, and sees more than 10biillion searches per month.
In every search query, it seems that the ad doesn’t appear, but it will pop-up and remain in the bottom-right corner of the home page. The ad text “Make sure you’re ready to vote” and offers a link to “Register now.” The ad can be dismissed by clicking “NO THANKS” button.
Google gradually continues to roll out registration information, voting information and even voting information in its search results. This will lead you to the voter registration information.
Google’s home page remains blank, a clean slate with the logo and search box that serves millions of people jumping off to the web. After all, Google utilizes its home page in support of a cause. Google hesitate to litter with irrelevant information.
Through small links, Google Company pushes its own products and services on the home page.
To encourage the users to sign up for AdWords, Google home page supported pop-up ads, something analytical on how the ad business is critical to the company as of the internet activity of the consumer’s shifts into mobile and apps. These ads also appear as a pop-up.
The case of the voter registration push, Google begins to alert the users in various states when it is the last day to get registered.
The company’s goal is to get more people registered, means more people will vote.
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