Video ads have finally come to Pinterest, as a social network announced the launch of Promoted Video. Promoted Video ads are a video with Pinterest touch, as they also contain featured pins, which are aimed at encouraging users to take action after watching the videos.
Promoted video have performed equally well across a wide range of content types, video durations and verticals including food, beauty products, financial services and entertainment.
Pinterest says it is well positioned to use ads to drive purchases because consumers are already paying attention to companies. 55% of people on Pinterest are there to find or shop for products, compared with just 12% for the other social networks.
On Pinterest , you can introduce your brand to the most desired audience. Pinners are people actively trying to discover and save ideas, and they need your brand’s products and services to bring those ideas to life. When you reserve premium inventory on Pinterest, you get access to top placements, desired audience targets, more creative ad units and the better reach.
When someone engages with one of your pins, they’re sending out a strong signal of intent. People save and click Pins considering for their future projects and plans. Promoted Pins see engagement rates of 2-5%, higher than the industry average.
Pinterest is currently continuing out an update that brings a new “Explore” section to its platform. Explore will show you what’s trending on Pinterest, making it easier for you to discover new ideas save by other Pinterest users.Pinterest has over 75 billion ideas on its platform, with millions more added every single day, and the company does not want to miss out on the good stuff.
Promoted content should make the Pinterest experience better for everyone. Advertising can play a big role in helping people get inspired and bring their future plans to life, which is why the company want ads to be among the best on Pinterest.
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