Instagram is determined to introduce many features as possible in 2016 and that’s why it has launched Live Video on Stories, as well as short-lived posts on direct message.
The update comes along with the addition of other features inspired by other popular social networks, such as disappearing video shared between friends similar to Snapchat. The new feature comes on the heels of the popularity of other platforms into live streaming capabilities, such as the ones provided by Face book and Twitter.
Although the ideas are not particularly innovative, they still seem useful for user’s engagement and it’s just more proof that temporary content is now a big trend.
Instagram Live is a natural extension of the platform which gives an amazing toolkit to connect more than 100 million consumers that are already using Instagram Stories. The platform continues to intelligently engage users by introducing out great features and giving brands the tools to market to their followers.
Live video will be available both on Instagram Stories to explore and it will help users connect with friends and followers with live broadcasting that disappears after 24 hours.
As live platforms such as Periscope along with live streaming capabilities of mainstream media platforms continue to grow in popularity, Instagram is getting in action with its own form of live streaming in the form of Instagram Live.
Snapchat was already using the idea of temporary live videos, turning every user into a broadcaster, which offered a valuable opportunity for content curation for all the trending events. Instagram is now hoping to take advantage of its bigger audience and facebook support to take momentary videos to the next level.
Any users or brand will be able to go live by just swiping right from the feed to open the camera, clicking on ‘’Start Live video’’ and sharing content for up to an hour. Just like Facebook, the followers will be notified when it’s already live, while comments are allowed while still in the broadcast.
Instagram Live presents a unique opportunity for brands, both in its capacity and the diversity of its user base.
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