Google has introduced Accelerated Mobile Pages (AMP) Project, its new way to make the mobile web even faster. Back in September, it was first revealed that Google was likely working on this type of project, and now it is official. With the Accelerated Mobile Pages Project, Google aims to improve the performance of the mobile web without having to remove rich content like video, animations, and other graphics.
Today, Google, along with Twitter and several publishers, announced the Accelerated Mobile Page Project. AMP is a way that publishers can pull from a common library of scripts and other content, and optionally tap into the Google cache, to deliver fast web pages.
A new report, Google, and Twitter could be working together to help publishers show ‘instant articles’ to smartphone users of their respective services. The service could launch as early as this fall for a small group of publishers, and the aim is to make it easier to distribute the content on mobile devices.
This would be similar to what Facebook, Snapchat, and Apple are doing, but with a twist.
Ideally, the same code will be able to work across multiple platforms and devices, so that the content will appear everywhere in an instant regardless of the device you are using. The project relies on AMP HTML, which is a new open framework that is built out of existing web technologies.
The first group of publishers and technology companies that are partnering with Google includes Twitter, Pinterest, WordPress, Adobe Analytics and LinkedIn.
Google hopes that with the open nature of the project, it can protect the free flow of information and lead to a better mobile web experience for everyone, with support from Google, Twitter, WordPress and several publishers and other companies.
You can read the full blog here.