Google Search help users to quickly find best answers to their questions, despite on what device are they using. Today, Google announced two upcoming changes to mobile search results that could make the user’s access content faster and easier. In order for Google search to assist users, it needs to be available anywhere.
After a several testing, Google has finally launched the mobile-friendly label in the mobile search results.
In an effort to help mobile searchers know which sites they may click on are mobile-friendly, Google added a text label under the URL in the clip that indicates “Mobile-friendly” as the first part of the search result. Google said it can be a frustrating experience for the mobile searchers to end up on a web page that is not mobile-friendly, thus they are adding the label to their mobile search results to communicate this to the searcher.
In addition to the mobile-friendly label, Google is experimenting with a new ranking algorithm for friendly websites.
It depends on the GoogleBot to qualify and show such label on the web page by detecting the following criteria:
- Avoid software that is not common on mobile devices, like flash.
- Uses text that is readable without zooming.
- Sizes content to the screen so users don’t have to scroll horizontally or zoom.
- Places link far enough apart so that the correct one can be easily tapped.
Pages that show disturbing interstitials give a poorer experience to users than other pages where content is directly accessible. This can be a problem on mobile devices where screens are often smaller. To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the conversion from mobile search results may not rank high.
Here are some techniques that make content less accessible to a user:
- Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
- Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
- Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.
Google understand that mobile search queries have surpassed desktop. They have seen plenty of evidence that Google has been working with mobile-first. After a several testing, Google has finally launched the mobile-friendly label in the mobile search results.
You can read the full blog here.