Internet marketing has become an important issue, for increasing internet business competitiveness. Recently SEO techniques have become one important technique for improving website ranking. Meanwhile, social networking sites are getting more popular. Using keywords effectively can secure higher ranking websites, and increase site traffic and popularity.
Using the SEO, supported by social networking sites, can contribute to the overall site traffic and improve interaction with the customer.
Internet marketing refers to the network that is used to carry out site or brand marketing actions. It can make use of the following ways: search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. Also, it is commonly used to study consumer behavior analysis and brand positioning.
SEO (Search Engine Optimization)
It is a kind of method that uses data observation and marketing research to identify the most suitable “keyword” for the site. Which is also called “keyword advertisement”, but which implies a lot of knowledge, such as how to choose keywords, how to use keywords to make our website to be quickly found by a search engine such as Google and Yahoo, and enhance the website’s ranking in search engine.
In SEO, there are many skills that need to pay attention, as they are used by the search engine as an offense and defense mechanism.
If everybody should know how to increase access to high ranking, the probability that users who really want to find what they wanted would be reduced, would imply a lot of spam. Therefore, search engine manager will be timing in updating their technology, and many of the rules would be set out to punish those who intentionally deceive the search engines.
SEO can be used in many different ways. One of those ways is how a business, offering technical communication services, used search optimization techniques to attract prospective clients to their business websites.
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