Marketing a business on social media is all the rage right now, but simply posting it online store URL on Twitter, Facebook or any platform is not going to get customers. Most people are particularly apprehensive of any type of sales page they encounter and even similar to a product page is just going to pass on.
Establishing a good connection is the other thing to realize that customers don’t necessarily shop at some online business store not just for the product. They are shopping at the store because it has created a connection somehow. They want to buy because of the personality of the store projects.
Marketing online is to keep the customer engaged with the website showing them the owner’s personality. The important is to keep customers so interested by making an engaging content. Think of e-commerce on the site as a content site that happens to sell products.
Similar to a blog, by creating a good content, people will link the website and get tons of organic traffic without having to spend much on advertising. To avoid losing a huge portion of customers, it should aim to implement a design that loads all of its assets quickly. Otherwise, it’s going to see a high bounce and exit rates.
Face-to-face networking can be an extremely effective way of building local customer, particularly for B2B customers. Networking can also help develop marketing partnerships with local, complementary businesses. Other traditional marketing techniques could use to attract local customer include targeted leaflet drops, press releases to media and local sponsorship.
To ensure of spending the time wisely, measure the effectiveness of marketing strategy. Put in tracking mechanisms so it can measure how successful each technique is. Evaluating web-based marketing can be easy using Google Analytics, which is free.
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