Influencer marketing has come a long way since its inception. In the early days, it was still relatively unproven, and brands were mostly hesitant to invest in influencer-driven campaigns–partly because they weren’t convinced of the value, but also because it was hard. Setting up and managing influencer campaigns could be labor-intensive and time-consuming.
Looking for the right influencer for managing the relationship and measuring the results, building a strong influencer strategy was a challenge. Furthermore, many companies didn’t have the resources or expertise to handle it.
Finding the right influencers is only the first step. For platforms to be truly successful, they will not only need to make it easy for brands and influencers to communicate but also provide robust analytics and measurement tools. And it appears that’s where we are heading.
Influencer marketing often goes hand-in-hand with two other forms of marketing: social media marketing and content marketing. Most influencer campaigns have some sort of social-media component, whereby influences are probably to spread the word through their personal channels.
Many influencer campaigns also take a content element in which either to create content for the influencers, or they create the content themselves. Though social media and content marketing often fit inside influencer campaigns, they are not the same influencer marketing.
The Key Components of Influencer Marketing
Since influencer is controlled on its own, it needs a few unique components to build an influencer campaign, here are the steps TapInluence use to help clients build influencer campaigns:
- Identify key brand or product influencers, either manually or through a platform like TapInfluence.
- Create a marketing campaign directed at those influencers.
- Create a secondary marketing campaign for the influencers to drive greater awareness to a larger set of target consumers.
- Track key metrics relating to reaching sales and brand awareness.
This blog post shared the definition of influencer marketing, explain how it differs from other forms of marketing, and to think about how can make it work for the brand by looking at unique elements that compose influencer campaigns.
You can read the full article here.