Facebook will sell video ads based on the industry’s viewability standard and introduce a new sound-on option.
In an effort to rebuild advertisers’ trust following a series of measurement errors last year, Facebook has moved to make its ad measurements more transparent and give advertisers more control over what they are buying.
Google Creates New Ad Signal, Adds ‘Favorite Location’ To Maps
A Google Maps feature released Monday that lets users dog-ear or save places they want to visit in the future could give marketers another signal in which to reach consumers through video and social content or search and display ads.
5 of the Most Effective LinkedIn Marketing Methods – According to Science
Long story short: LinkedIn wants you doing more business on the platform. Ever since 2016’s $26.2 billion acquisition by Microsoft, along with a rollout of new features and site improvements, LinkedIn has been making a concerted effort to train its users on using the platform to generate leads and win new business.
Is a Tweak to Chrome’s Search About to Upend Proximity Marketing?
Proximity marketing has huge potential but has yet to find its stride. But that may be about to change, thanks to the world’s most popular mobile browser. In the latest version of Chrome for iOS, Google is testing a feature that gives brick-and-mortar retailers a simple, inexpensive and direct connection to nearby shoppers’ smartphones. Shoppers using this version of Chrome who tap into the search bar, which Google calls the “OmniBox,” will discover content on the “Physical Web,” an open source project to allow interaction with smart devices.
Search Engine Optimization Provides the Greatest ROI
Today it’s understood that you must have a have a high quality website for your company. So my question is why there are so many enterprises that do not focus their attention on optimizing their website? Search Engine Optimization (SEO) can be defined as improving a site’s list ranking on various search engines. When your site is optimized to the fullest of its potential, it will be listed above all competitors. Potential clients come to your site first, to see what you have to offer as opposed to your competition.
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