With forays into web and advertising services, original video content and AI-driven hardware, the business these days is about so much more than buying stuff. Amazon is both a remarkable success story and something of a question mark with its expansion into numerous new areas of business like original content and digital assistants. The brand’s continued diversification of offerings now begs the question of whether it’s appropriate to continue calling it an “e-commerce giant” or to adopt another moniker entirely, like “digital goliath.”
Read the full article: http://www.marketingdive.com/news/has-amazon-outgrown-its-e-commerce-giant-label/434859/
Transparency Market Research Added A New “Search Engine Marketing (SEM) Market Research Report” And Its Full Database.
Internet has now become an important part of human life, it has connected individuals worldwide through social media, e-mail and exchange of information. Search engine marketing, commonly referred to by its acronym SEM, is cost effective method of Internet marketing which is often used to gain visibility and traffic on search engines. Basic purpose of SEM is to improve website’s ranking on various search engines such as Google or Bing.
Read the full article: http://www.sbwire.com/press-releases/search-engine-marketing-market/release-771314.htm
Making This One Simple Request to Your Search Agency Will Produce Major Results
Why you need to ask for direct access to campaigns.
Many search agencies still run search campaigns on their agency account without sharing direct access to client. They instead send a weekly or monthly report on the clicks, impressions, and ad expense. For small businesses, the clients often do not have enough understanding about search marketing to review a campaign’s setup, or are too busy to look into the campaigns. And sometimes, the client may not know they can request that direct access.
Read the full article: https://www.entrepreneur.com/article/288738
12 Social Media Marketing Predictions for 2017 from the Pros
Are you wondering how marketing on top social media platforms will change this year? Social media is constantly evolving to reflect the needs and preferences of customers and marketers alike.
To find out how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will transform in the coming year, we reached out to expert social media professionals to get their thoughts.
Read the full article: http://www.prweb.com/releases/2017/02/prweb14066566.htm
Maximizing B2B Demand Engagement in a New Internet Marketing Reality