Anti-Piracy Code to Be Implemented by Google
Google has been doing their best to fight the outbreak of fake news. In line with this, Google with the cooperation of the other ‘big’ Search companies is nearing the completion of an agreement that aims to implement anti-piracy measures for search results. The code is essentially a means to purge the presence of links that violate copyright, or the law in general.
Read the full article: https://seo-hacker.com/antipiracy-code-implemented-google/
The true power of referral marketing and how you can use it today to grow your small business fast
Referral marketing, also known as word-of-mouth marketing, is one of the oldest (and still most effective!) marketing strategies out there. It’s basically about people buying your products and services because somebody they trust recommends it to them.
Read the full article: https://www.ducttapemarketing.com/referral-marketing-grow-small-business/
Mark Zuckerberg’s manifesto: How Facebook will connect the world, beat fake news and pop the filter bubble
The CEO describes the next phase of Facebook in a nearly 6,000word missive.
You might have read Facebook CEO Mark Zuckerberg’s nearly 6,000-word manifesto on global community. It’s partly a response to the crises of fake news and polarization in the US; it’s also a statement about Facebook’s future goals as a company and as a platform.
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
This week, Pinterest’s acquisition of Google’s former image search lead, Randy Keller, as Head of Search shows how serious the social network is about visual search; and Twitter’s Q4 earnings have raised questions about the company’s long-term prospects. Plus, a new study shows voice search on the rise, and Google tests a way for users to report offensive autocomplete suggestions.
The Digital Marketing Value Loop
INSEAD’s David Dubois on how companies and their customers communicate in the digital age.
Marketers today have unprecedented access to their customers’ preferences and behaviors. Social media platforms, in particular, have made information ripe for the picking. But knowing how to sort through it all, separating the noise from the best opportunities, can be challenging. “In the sea of new digital possibilities,” explains David Dubois, an assistant professor of marketing at INSEAD, “it takes time to recognize which new practices prove to be systemic, not cosmetic, changes to marketing.”
Read the full article: http://www.strategy-business.com