Online Public Relations: The Future of Internet Marketing
Public relations have always been an integral part of marketing. Companies running an integrated marketing campaign often use press releases and the involvement of media to generate exposure and credibility. News brought by third-party publishers is always seen as being more valuable than advertisements and paid placements. Read the full article:
Email: Still the Best Social Network Marketing Tool
While many businesses are guilty of chasing the latest digital marketing craze, good old email marketing is still the killer app to beat when it comes to return-on-investment for businesses. Read the full article:
Eight Key Elements Your Annual Marketing Plan Must Have to Succeed in 2017
The new year is already in full swing. You’ve got vendors to manage, campaigns to push through creative, and end-of-month reports to run. But as the first months of 2017 come to a close, you feel a sense of anxiety. Read the full article:
5 Strategic SEO Moves to Increase Your Website’s Rankings
Read about 5 relatively simple SEO tactics that will help you achieve your revenue goals.
For owners and managers of SMBs, taking time to understand the intricacies of search engine optimization (SEO) can seem unnecessary. However, leveraging the latest digital marketing tactics is important to your bottom line.
Here are five relatively simple SEO tactics that can help you achieve your revenue goals. Read the full article:
Here Are the New 4Ps of Modern Marketing
By Christi Olson – Bing Ads Evangelist at Microsoft
Remember the 4 Ps from your intro to marketing class? Price, product, promotion and place have been used over the past century by marketers as an organizing framework for the core elements of marketing. The 4 Ps were created in the 1940s against a backdrop of five and dime stores, and more recently, big box retailers. They’ve been used as a way to differentiate similar products mass produced along factory lines – think of the Ford model Ts where over 15 million were produced in and around Detroit throughout the 1920s.* Read the full article: