‘LinkedIn reveals the “secret sauce” for how to best use the platform for marketing’ – SmartCompany
Dominic Powell says, “For businesses wanting to know how to best market themselves on LinkedIn, now you can get advice straight from the horse’s mouth. Read the full article:
The Most Important Aspect of SEO
When it comes to ranking and driving organic traffic to your site, there is no magic bullet. SEO is much more than just checking tasks off a list. In order to really get the traffic you want and need, you have to put in the time and effort to create a strategy that will speak to your core audience. Read the full article:
Bot-to-bot marketing is coming soon. Are you ready?
Martech’s future isn’t only about bots and agents talking to consumers. Here’s what it means when they start talking to other bots and agents.
In the past year or so, a new marketing channel has emerged around bots and intelligent agents. This includes voice-based intelligent agents like Google Home’s Assistant or Amazon’s Alexa, and chatbots that interact largely through text conversations. Marketers are beginning to plan their conversational strategies and logic for this channel. Rad the full article:
Marketing 4.0 in the digital economy: Moving from traditional to digital marketing
Traditionally, marketing always starts with segmentation—a practice of dividing the market into homogenous groups based on their geographic, demographic, psychographic, and behavioral profiles. Segmentation is typically followed by targeting—a practice of selecting one or more segments that a brand is committed to pursue based on their attractiveness and fit with the brand. Segmentation and targeting are both fundamental aspects of a brand’s strategy. They allow for efficient resource allocation and sharper positioning. They also help marketers to serve multiple segments, each with differentiated offerings. Read the full article:
Twitter Hears Advertisers: ‘We Want to Buy Like We Do on TV’
Twitter is now offering some advertisers guarantees on video ads, a step of maturation for the company that makes its ad product similar to a TV-style buy. Rad the full article: