Digital marketing strategy: Push vs pull?
Welcome to the Digital Economy
In this digital economy, only the businesses and entrepreneurs that are adaptable to change in their marketing strategies will succeed. One of such changes is the advent of social media which has led to the dependence on mobile and other web-based technologies in creating highly interactive platforms through which individuals, businesses, organisations and communities share, co-create, discuss and modify user-generated content through the internet.
Read the full article: https://guardian.ng/features/executive-briefs/digital-marketing-strategy-push-vs-pull/
Digital marketing leads visitor push
Greece is going digital with its tourism marketing after visitor growth exceeded 10 per cent in 2016. “It was a great year for Greek tourism,” said Dimitris Tryfonopoulos, secretary-general of the national tourist office.
Many visitors to Greece post their experiences on social media platforms, and the tourist office is responding with increased digital marketing activities. “We have achieved very good results with a mix of classic and digital advertising,” Tryfonopoulos said.
Read the full article: http://www.fvw.com/greece-digital-marketing-leads-visitor-push/393/170123/11245
Huawei Chooses SDL Marketing Solutions to Power Global Digital Marketing Strategy
WAKEFIELD, Massachusetts and MAIDENHEAD, England, March 9, 2017 /PRNewswire/ —
SDL (SDL.L) today announced that Huawei, a leading ICT (information and communications technology) solutions provider, has chosen SDL Marketing Solutions to power its global digital marketing strategy.
Read the full article: http://finance.yahoo.com/news/huawei-chooses-sdl-marketing-solutions-130000820.html
Special insights from a digital marketing guru
Get a handle on how to devise and refine your approach to digital marketing for your business with these insights from someone in the know.
Speaking to My Business’ sister publication The Adviser, Beth Powell – founder of Digital Marketing Club and author of Drive More Business: A Five-Step Guide to Digital Marketing for Auto Dealers – outlines how business owners can break down the task of digital marketing into manageable steps, and that mastering each of those steps individually creates a more sound and much more workable overall strategy.
Read the full article: http://www.mybusiness.com.au/technology/2770-special-insights-from-a-digital-marketing-guru#
Bonfire Marketing Bolsters Services With Acquisition of Response Capture
PORTLAND, Ore., March 9, 2017 /PRNewswire/ — Award-winning digital marketing agency Bonfire Marketing is excited to announce the acquisition of and merging with Response Capture. As a digital agency specializing in demand generation and marketing automation, Response Capture’s services perfectly complement Bonfire’s current offerings, which range from content marketing to digital strategy and marketing management.