[Infographic] The biggest digital marketing trends that you should know
More than ever, content, personalisation, data, and AI, play a big role in successful marketing
Marketing is going to be more personal than ever and it’s going to be more challenging than ever. If you are not adjusting your marketing with the new trends in mind, someone else will. Read the full article:
Skills gap needs to be addressed for digital marketing transformation
Ask Kodak. Or ask Nokia. Sometimes digital disruption is spectacular, as anyone who ever bought an iPhone or downloaded Instagram can agree.Other times — especially in the world of hard physical assets — the change is less obvious but no less profound.The impact of digital transformation is explored in detail in an AIMIA white paper called Digital Imperatives for Marketing available for download on the AIMIA site. Read the full article:
Luxury Brands: 4 Secrets to Marketing in the Digital Age
It could be a disaster or a match made in heaven. The truth is that the digital age can be a boon to luxury brands if they utilize the tools available in the right way to reach the right audience at the right time. Read the full article:
An expert’s simple digital marketing framework revealed
A digital marketing guru and guest speaker at the Better Business Summit recently shared her online marketing tips for brokers looking to attract and retain clientele.
Speaking to the Elite Broker podcast, Beth Powell outlined a “really quite simple” and “proven framework” called R.A.C.E that she often employs for her broking clients.
“R.A.C.E stands for Reach, Act, Convert and Engage,” Ms Powell explained. Read the full article: https://www.theadviser.com.au/breaking-news/35832-an-expert-s-simple-digital-marketing-framework-revealedarticle:
Is the gold rush to digital marketing finally backfiring?
Digital advertising technology has the potential to reach consumers based on their online behavior, show them relevant advertising, monitor click-through rates and even attribute those clicks to sales. Read the full article: