10 amazing digital marketing stats from this week
Ready for the mother of all stats roundups?
You better be, because this week it includes news about online retail sales, video views, Instagram advertisers and robots running the high street. That’s right, robots.
If that’s not enough to tickle your fancy, you can check out the Internet Statistics Compendium for more. Read the full article:
BT and RBS on why marketers should kill off the word ‘digital’
Both brands believe marketers need to stop prioritising the word ‘digital’ as it negatively impacts transparency as well as great advertising.
BT’s top marketer has called for marketers to stop using the word ‘digital’. Speaking on a Marketing Society panel at Advertising Week Europe yesterday (22 March), its chief brand and marketing officer Zaid Al-Qassab claimed that by prioritising digital, marketers only weaken their advertising and chase all the wrong metrics. Read the full article:
Digital publishers “optimistic for the year ahead”
Growth forecasts for UK digital publishers have increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue.
The latest figures from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from the Association for Online Publishing (AOP) and Deloitte reveals that growth forecasts increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue. Read the full article:
Potency of SEO Service in Modern Digital Marketing
Today, the success of a website can directly translate to the success of the people and sometimes entire business behind it. The current swing dictates that websites and overall online marketing represent the best public reach available. This is because the internet is a place where people from all over the world, from all social ranks and background, can gather in one place. It is the perfect marketing opportunity for any business or website looking to gather a following. Read the full article:
Digital marketing strategy: Push Vs Pull? – Part 2
In this social media age, the pull marketing strategy is the best
and right form for market penetration. The pull digital marketing strategy is all about content marketing.
Pull Marketing Strategy The pull marketing is a direct opposite of the push marketing. The goal of the pull marketing is to make customers come to you instead of you going “pushing” to them. In this social media age, the pull marketing strategy is the best and right form for market penetration. The pull digital marketing strategy is all about content marketing. Read the full article: