Adapting to Digital Duopoly: Customization Counts
This is the era of duopoly in digital advertising, a time when Facebook and Google control the lion’s share of the overall digital U.S. ad spend (54%), as well as the mobile ad spend (67%). The situation is even more stark when you look at incremental growth numbers: Facebook and Google together account for 98% of new digital ad dollars spent last year. Smaller players have to fight over a still significant, but ever-shrinking, share of the pie, even as other behemoths — most notably, Amazon and Verizon — emerge to grab at the same piece. These large players, each with proprietary tech and money to spend, seem destined to conquer every last inch of the digital advertising landscape.
Read the full article: http://adage.com/article/digitalnext/adapting-digital-duopoly-customization-counts/308381/
Why you won’t see Unilever Announcing its pulling its ads from YouTube
(Unilever chief marketing and communications officer Keith Weed.Unilever)
Unilever’s marketing chief Keith Weed has long been vocal about the need for digital platforms to be more accountable around what he dubs the “3Vs”: Value, viewability, and verification.
Read the full article: https://uk.news.yahoo.com/why-wont-see-unilever-announcing-103853691.html
Is Snapchat’s audience a liability?
Snapchat only has a third of the monthly unique users as Instagram but it skews decisively younger, according to new research.
The study, from Verto Analytics data (among US adults 18+), found Instagram’s users are fairly evenly spread across all age groups, especially among people aged 20-49. However, 64% of Snapchat’s users are under the age of 34, and more than a third (34%) is between 18-24.
Read the full article: http://www.netimperative.com/2017/03/snapchats-audience-liability/
Six simple tips to improve conversions rates in digital marketing
Digital marketing is a little more complex than many business owners realise when they first start out. Naive entrepreneurs often mistakenly believe that all they have to do to reach their internet marketing goals is drive enough targeted traffic to their websites.
Read the full article: http://www.bizcommunity.com/Article/196/16/159600.html
How to build an effective Email Marketing Strategy that drives Customer Engagement
Email is still an important part of digital marketing, even when critics say it’s dead. If you’re an entrepreneur, checking emails is one of the first things you do each morning, sometimes even subconsciously. Like you, most successful business owners still include email as part of their morning routines, and some do it quite regularly throughout the day.