Yesterday Keith Baxter sent out a special update to his From The Inside newsletter subscribers and it was a doozy. With his permission I’m going to share it with
you because it includes an amazing discovery that you can’t afford to miss. Here is what Keith wrote:
“This latest Google update is producing some of the craziest results I’ve ever seen.
In my last update, I told you that PR is holding top spots for many keywords.
So, I created 3 releases.
I was focused on the ‘pick up woman’ niche.
None of the info in the releases was true… total fabrication.
Each release’s title began with ‘Product Name Review’.
In PR Web, you can include a video, image, and files with the $360 release.
So I included a video, included a product shot for the image, and turned my review
article into a PDF (with links) and attached it.
I also used my affiliate link masked from my domain as the Iframed URL in the release.
This was all submitted mid last week (Wed/Thurs).
Today (Sunday), these releases take the #3 and #4 spots.
Yahoo News version of my release is #2.
The actual product domain is #1.
Not a bad idea to take advantage of this loophole while it exists.”
I was blown away by Keith’s results, so I decided to dig a little deeper.
First I went to the listing of recent releases at PRWeb.com and looked for some that were in what might be considered internet marketing type niches. I then searched for a keyword from each title I selected.
Sure enough, time and time again those keywords were ranking on the first page of Google. Here are just a couple of examples:
Keyword: “anti wrinkle skin care formula” — #1 (#3, 5 & 6 are the same press release scraped and posted to autoblogs! Who says that autoblogging no longer works?!?)
Keyword: “EZCheck Payroll Software” – #2 – 9 are all press releases from various services, with PRWeb on top!
Keith was using PRWeb’s $369 product, so I was curious whether their cheaper products work just as well. My conclusion is that they probably do, except that they don’t include the the video (available on the $199 release) or pdf, meaning you may get fewer listings on the front page (I drew that conclusion because there were lots of PRWeb listings that did not have videos or pdfs).
Press releases are already a major part of my promotion and traffic strategy. In fact, I have two subscriptions to press release services: an $1800 per year PRWeb subscription that allows me to post one $199 press release per day, plus a monthly subscription to Emailwire.com that allows me to post unlimited press releases.
That means my next step was to do a similar search for recent releases from my budget alternative, Emailwire.com . I found very similar results to what I found with PRWeb.
Here are a some examples:
Keyword: Coenzyme Q10 Price Reduction – Emailwire ranked #1, #3
Keyword: Realistic Diet Plan- #7
I also did a search for “local” type search terms and discovered that if local is your bag you are going to be in hog heaven! Here is just one example:
Keyword: “largo appliance repair specialist ” – Emailwire release ranked #1
1. In general it seems that the releases work best for the exact keyword as listed in the title of the release. If I change a keyword slightly, even adding an “s” to the end to
make it plural, the keyword often drops off the first page.
2. They seems to rank best if the keyword is at the beginning of the title.
3. Many press release services experience a similar ranking effect, although PRWeb seems to have slightly higher ranking power than others I saw (PRWeb is generally ranked on top when there is more than one service in the top ten). However, that doesn’t necessarily mean it is worth the extra cost. It will likely be far more effective to post dozens of Emailwire.com press releases for $99 per month than a single $199 or $369 PRweb release.
If you decide to consider an Emailwire subscription I highly recommend a reseller service I use offered by internet marketer Dennis Jenks. It is the same service offered by Emailwire.com itself except for a couple of key differences. First, Dennis offers it at a monthly rate of $99 instead of Emailwire.com’s $999/year (or $699/6 months). Second, Dennis and his team will correct minor grammar errors prior to submission.
These press releases normally cost $199 each, but with Dennis’ service you get unlimited releases. I’ve submitted as many as five in one day! And yes, you can include videos with these releases; TWO videos in fact.
Just to clarify, emailwire.com does not directly offer a $99/mo unlimited service. You must go through Dennis’ service at http://budurl.com/UnlimitedReleases.