eBay Inc has announced its plan to develop a new web search engine to better compete against e-tailing giant Amazon.com Inc.
With the fast-growing e-commerce market, people like to shop online and often end up at the top of a website by typing in a product name. If they cannot find what they are searching for they will likely to look for another website or opt for a physical store.
“Amazon is on version 8.0 of search. EBay is at 2.0, but they are thinking about how they make this huge leap to 3.0,” said Scot Wingo, chief executive of ChannelAdvisor, which helps merchants sell more online.
Reports show that eBay’s new search technology, known as Voyager, which has seen a complete overhaul in the last four years, will focus more on sets of related terms and keywords generally used by people when shopping online.
The company also revealed that they will roll out next year its new search engine, Cassini, which eBay claimed will trawl full product descriptions and match search queries to photographs of products, making it more tailored to their intent.
“Voyager is pretty literal. It takes a query and matches it faithfully against the title of items. It’s not intuitive. Cassini will take the user’s query and understand that,” commented eBay Chief Executive John Donahoe.