Greenlight’s Search & Social survey found that 48% of respondents do not like the idea of Facebook competing directly with Google or Bing. This survey also indicates that Facebook would likely capture 22% of the search market. Survey suggests that Facebook should hold off on potential upgrade till it will be found more receptive.
The survey reached out to 500 people ranging from Lawyers, the unemployed and everyone in between. They were asked if they would user the future Facebook search engine. Here are the findings:
26% said “no”; in total, 48% said “no” or “probably not.” Only 5% said they definitely would be in favor of a Google rival from Facebook; in total, 17% said either “definitely” or “probably.”
What if the new Facebook search engine were better than Google or Bing? In that case, 27% of those surveyed would consider using Facebook search.
Despite the large number of people who would refuse to use Facebook search engine, it is estimated that they would capture 22% of searches on the web. This would make them the second most used search engine in the world besides China, Japan and Russia where it would rank third.
“It wouldn’t need to be a spectacular engine either, just well integrated into the Facebook experience and generally competent,” said Greenlight Chief Operating Officer Andreas Pouros.
Greenlight suggests that Facebook could, within a few years, capture nearly 50% of the market share search. Google currently has 66.5% while Bing and other competitors can’t even make a dent. Facebook has around 900 million monthly users and by capturing all of those and converting them from Google to Facebook search, Facebook would put up a great amount of competition.
“One other interesting finding from the search and social survey is that 23 percent of Google users have been +1’ing listings in Google’s search results (on Facebook, 35 percent of users “routinely” Like a brand or company). What’s more astounding is 28 percent of respondents had absolutely no idea that a +1 button is to Google what the Like button is to Facebook,” said Danny Goodwin with Searchenginewatch.com.
This information demonstrates Facebook’s influence on the internet and would possibly have greater authority and integration of social and search.