Facebook is now testing a new feature to gauge how interested users would be in being able to pay a small fee to have their post highlighted and remain at the top of their friend’s news feed for an extended period of time.
Payments may range from free to $2 USDs and will be paid with credit or debit cards, PayPal or even Facebook credits.
This is intended to give more exposure to important posts such as “musicians with gigs coming up or journalists with breaking news stories or authors trying to push a public reading,” said ClickZ with Searchenginewatch.com.
“The end user may find it to be a very useful tool to gain visibility for messages that are important to them, and rise above the huge volume of comments that flow through the news feed,” said Ethan Hays, search director at New York ad agency Gyro. “From Facebook’s perspective, it’s simply another advertising product and, potentially a very lucrative one.”
Facebook is often testing out new ideas. This however is an idea that brings direct monetization to Facebook and is likely because of the coming IPO.
“If I were an investor in Facebook, I’d be upset if they weren’t building and testing products like this,” Hays added. “Testing out incremental, non-invasive ad products is to be expected of a company like Facebook, whose core product is a technology-based marketing platform.”