I came across an interesting article that any webmaster could benefit from.
Nick Stamoulis from searchengineguide.com wrote “A high search volume doesn’t mean it’s the right keyword for you.” He begins his article by saying, “One of the most common mistakes I see website owners and marketers make when launching their first SEO campaign is that they let search volume dictate which keywords they should target.
Many people assume that the higher volume to their site from a specific keyword, the more they will get paid. Well, logically, that seems legit. But it isn’t.
Stamoulis goes on to explain. “The higher of a search volume a keyword has the more competition there is for it, which means it’s going to be much harder and take a lot longer to rank well in the search engines for. It’s also important to remember that just because a particular keyword has a high search volume that doesn’t mean it’s the right keyword for you.”
Let me explain. Let’s say you own an extreme bike store meant for the roughest conditions of rocks, cliffs and water. You have a website and use the keyword ‘bike.’ I bet you will get quite a bit of traffic. That word in Google brings up 934,000,000 results. But is it the right traffic? Probably not. Not only that but ‘bike’ is so huge and vague. There are so many different aspects to it; you have gear, helmets, tires, bikes of all different sorts such as road, racing, mountain, BMX. I bet you the general population is looking for a standard road bike. You aren’t going to see the moms and dads with their little children up on cliff edges. Those are the people you are attracting to your site by typing in ‘bike’ but they aren’t going to buy what you have. So try more specific key words such as ‘extreme mountain biking” or you could associate it with an extreme biking place like “biking Moab.”
Now these are just examples but what you can do is take a look at your niche and figure out how you are going to attract a smaller amount people but the right people who are looking for what you have. All the traffic in the world doesn’t mean anything if they are just going to land on your page and realize that isn’t what they are looking for. Narrow down your niche. What do you have to offer that the other biking sites don’t? That is your target.
No one gets their keywords right the first time. It is a process and even the greatest SEOers in the world will agree that it is through trial and error that you finally narrow it down.